教育质量提升视域下《汽车营销基础与实务》混合教学模式改革与实践  

Reform and Practice of the HybridT eaching Mode of"Fundamentals and Practice ofA utomotive Marketing"from the Perspective of Education Quality Improvement

作　　者：黄茜[1] Huang Qian

机构地区：[1]柳州铁道职业技术学院,广西柳州市545616

出　　处：《时代汽车》2023年第8期77-79,共3页Auto Time

基　　金：校级课题:2021年度校级课程思政示范课立项项目——《汽车营销基础与实务》课程思政示范课(项目编号:2021-KCSZ45);2022年度柳州市职业教育重点立项课题+教育质量提升视域下《汽车营销基础与实务》混合教学模式改革与实践+(项目编号:LZJ2022B020)。

摘　　要：基于高质量发展视域下,重新思考并探究教与学的关系。以《汽车营销基础与实务》课程为例,探究混合式教学的实施路径,构建模块化内容,开发课程思政案例和资源等,优化以学生为中心评价方式,利用课程平台的可视化特性,实施学习者泛在化学习。通过混合教学模式的改革与实践探索,提高课堂教学的有效性,促进课程教学资源的研发和运用,帮助学生深度学习。Based on the perspective of high-quality development,the article rethinks and explores the relationship between teaching and learning.Taking the course"Fundamentals and Practice of Automotive Marketing"as an example,this paper explores the implementation path of blended teaching,builds modular content,develops curriculum ideological and political cases and resources,optimizes the student-centered evaluation method,and uses the visual characteristics of the course platform to implement the ubiquitous learning of learners.The reform and practical exploration of hybrid teaching mode improves the eff ectiveness of classroom teaching,promotes the development and application of curriculum teaching resources,and helps students learn deeply.

关 键 词：混合式教学 汽车营销 课堂质量 

分 类 号：G63[文化科学—教育学]