基于文化符号体系的“激发—推动型”双主体互动模式探究——以传统文化阅读推广为案例  

Research on the“Motivating-improving”Dual-subject Interaction Model Based on the Cultural Symbol System—Taking the Traditional Cultural Reading Promotion as a Case

作　　者：黄运红[1] 朱婧雅 于静[1] 赵敏[1] Huang Yunhong;Zhu Jingya;Yu Jing;Zhao Min

机构地区：[1]北京师范大学图书馆,北京100875 [2]美国哥伦比亚大学,美国纽约州10025

出　　处：《大学图书馆学报》2023年第2期87-94,共8页Journal of Academic Libraries

摘　　要：在文化强国战略与全民阅读的大环境下,高校图书馆理应承担起传统文化传播的重要责任与使命,有效地开展传统文化阅读推广服务。文章基于符号学相关理论,通过行动研究范式,提出开展阅读推广服务首先应建设包含象征性符号、具身性符号和信息化符号的三重文化符号体系,基于文化符号体系构建起阅读推广的“激发—推动型”双主体互动模式,并以北京师范大学图书馆传统文化阅读推广服务为例,阐述构建文化符号体系的方法和“激发—推动型”双主体互动实践的策略。In the context of the cultural development strategy and national reading activities,university libraries should assume the responsibility and mission of traditional cultural dissemination,and effectively carry out traditional cultural reading promotion services.Based on symbolics related theories and through the action research paradigm,this research proposes that the development of reading promotion services should first build a triple cultural symbol system that includes emblematic symbols,embodied symbols and informational symbols.Based on the cultural symbol system,it constructs a“motivating-improving”dual-subject interaction model of reading promotion.Taking the traditional cultural reading promotion service of Beijing Normal University Library as an example,the paper illustrates the method of constructing cultural symbol system and the strategy of“motivating-improving”dual-subject interactive practice.

关 键 词：传统文化 阅读推广 文化符号体系 激发—推动型 双主体互动 

分 类 号：G252.17[文化科学—图书馆学]