多模态语篇中的视觉元话语:以新媒体传播为例  

An Analytical Framework of Visual Metadiscourse in Multimodal Discourse:The Case of New Media Communication

作　　者：徐燕[1] 冯德正[2] Xu Yan;Feng De-zheng(School of Foreign Languages,Zhejiang Gongsang University,Hangzhou 310018,China;Department of English and Communication,The Hongkong Polytechnic University,Hongkong 999077,China)

机构地区：[1]浙江工商大学外国语学院,杭州310018 [2]香港理工大学英文与传意学系,中国香港999077

出　　处：《外语学刊》2023年第2期27-33,共7页Foreign Language Research

摘　　要：在新媒体环境下,包括图像、视频、超链接等符号资源的多模态语篇成为交际与传播的基本方式,因此,很多新的视觉元话语形式也应运而生。在此背景下,本文将Hyland的人际元话语研究框架从语言语篇扩展到多模态语篇,构建文本交互型与人际互动型两类视觉元话语的系统分析框架。前者用于组织复杂的多模态资源以实现有效沟通,后者用于表达作者的态度立场并建构与读者的互动关系。本研究一方面发展了元话语理论,使其能够阐释新媒体传播中复杂的视觉符号资源;另一方面将丰富的视觉符号资源纳入统一的分析范畴,为系统考察多模态话语提供新的方法。In the new media context,multimodal discourse which involves images,videos,hyperlinks and other semiotic resources has become a basic means of communication,and has brought forth many new forms of visual metadiscourse.Against this backdrop,the present study extends Hyland's(2005) interpersonal metadiscourse model to the visual realm,constructing a systemic analytical framework of interactive visual metadiscourse and interactional visual metadiscourse.The former is used to organize multimodal information effectively,while the latter is used to express attitudes and construct interaction with readers.This study develops metadiscourse theories by taking the complex visual semiotic resources into account,and provides a new method for the comprehensive analysis of multimodal discourse by organizing rich visual semiotic resources into a coherent framework.

关 键 词：多模态语篇 元话语 视觉元话语 新媒体传播 

分 类 号：H030[语言文字—语言学]