中庸价值取向对个体绿色创新行为的影响--知识共享与组织绿色创新支持感知的作用  

I mpact of Zhong-yong on Individuals′Green Innovation Behavior:An Analysis Based on the Role of Knowledge Sharing and Perceived Organizational Support for Green Innovation

作　　者：王欢欢[1] 杜跃平[1] Wang Huanhuan;Du Yueping(School of Economics and Management,Xidian University,Xi′an 710126,China)

机构地区：[1]西安电子科技大学经济与管理学院,陕西西安710126

出　　处：《科技进步与对策》2023年第7期102-112,共11页Science & Technology Progress and Policy

基　　金：陕西省软科学研究计划项目(2022KRM086);陕西省哲学社会科学重大理论与现实问题研究项目(2022ND0442)。

摘　　要：绿色创新源于一定的文化情景,根植于文化情景的价值取向对绿色创新具有重要影响,然而,关于我国根深蒂固的中庸价值理念对绿色创新影响的研究尚未形成统一而明确的结论。基于个体视角探讨中庸价值取向对绿色创新行为的影响机理,剖析知识共享的中介作用和组织绿色创新支持感知的调节效应,并采用层次回归分析法,建立多元回归模型,对346份高新技术企业科研人员有效样本数据进行实证分析。结果显示:中庸价值取向对个体绿色创新行为具有正向影响;知识共享在中庸价值取向与个体绿色创新行为之间具有部分中介作用;组织绿色创新支持感知正向调节中庸价值取向对知识共享、绿色创新行为的积极影响。With the environmental deterioration,green technology innovation strategy becomes the inevitable choice for enterprises to obtain competitive advantage and achieve sustainable development.Green innovation stems from a certain cultural context,and the value orientation rooted in cultural context has an important impact on green innovation.As a unique value concept in the context of Chinese traditional culture,Zhong-yong has a potential influence on Chinese thoughts and behaviors.However,there has not been a unified and clear conclusion about the influence of Zhong-yong on green innovation in China,and the influence mechanism of Zhong-yong orientation on knowledge sharing has not been fully discussed,let alone the research on the relationship between Zhong-yong orientation and green innovation behavior of researchers based on the perspective of knowledge sharing.In addition,in different organizational environments,the impact of Zhong-yong orientation on green innovation behavior may be different.Therefore,the relationship between Zhong-yong and green innovation behavior partly depends on whether the organizational environment supports employees to carry out green innovation.Organizational green innovation support provides a standard and collective evaluation guarantee for the impact of Zhong-yong on individual green innovation behavior through knowledge sharing,and it might be the key factor of the direct and indirect effect intensity of the impact of Zhong-yong orientation on individual green innovation behavior.Therefore,from on individual perspective,this research discusses the influence mechanism of Zhong-yong on green innovation behavior,and analyzes the mediating role of knowledge sharing and the regulating effect of organizational green innovation support perception.It conducts the hierarchical regression analysis and builds multiple regression model by 346 effective sample data from high and new technology enterprise of scientific research personnel.The results show that(1)Zhong-yong orientation has a posit

关 键 词：中庸价值取向 绿色创新行为 知识共享 组织绿色创新支持感知 

分 类 号：F272.92[经济管理—企业管理]