轻烹类方便速食食品包装设计研究  

Research on the Packaging Design of Light Cooking Instant Food

作　　者：张放[1] ZHANG Fang(Guangxi Polytechnic of Construction,Nanning 530001,China)

机构地区：[1]广西建设职业技术学院,广西南宁530001

出　　处：《食品安全导刊》2023年第7期189-192,共4页China Food Safety Magazine

基　　金：广西壮族自治区教育厅广西高校千名中青年骨干教师培育计划人文社会科学课题《从本雅明到列斐伏尔:空间美学批判对当代公共艺术的启示》(FJB170657)。

摘　　要：轻烹类方便速食产品作为一种新型方便速食类型,其市场规模和发展增速日益提高,具有较强的品类成瘾性和复购率,同时也对轻烹类方便速食包装设计提出了更高的要求。通过解决包装设计同质化问题,以核心消费者特点展开设计,不断提升轻烹类方便速食包装的环保利用率等,从而促进产品的稳定产量和品质,使轻烹类方便速食产品有效占领营销市场,在新晋方便速食赛道中脱颖而出。Light cooking instant food as a new type of instant food,its market scale and development growth are increasing day by day,with strong category addiction and repurchase rate,but also put forward higher requirements for the packaging design of light cooking instant food.By solving the problem of homogenization of packaging design,design based on the characteristics of core consumers,and constantly improve the environmental protection and utilization rate of light cooking instant food packaging,so as to promote the stable production and quality of products,so that light cooking instant food products can effectively occupy the marketing market,and stand out in the new convenient instant food track.

关 键 词：轻烹类食品 方便速食 包装设计 

分 类 号：TS206.2[轻工技术与工程—食品科学] TS217[轻工技术与工程—食品科学与工程]