“互联网+”战略与跨国制造企业知识资源多市场竞争研究——基于知识价值和知识密度的中介效应  

Research on"Internet+"Strategy and Multimarket Competition of Knowledge Resources of Manufacturing Multinational Enterprises——Based on the Mediating Effect of Knowledge Value and Knowledge Density

作　　者：潘宏亮[1] 焦书华 PAN Hong-liang;JIAO Shu-hua(School of Business,Henan Normal University,Xinxiang 453007)

机构地区：[1]河南师范大学商学院,河南新乡453007

出　　处：《软科学》2023年第3期103-108,共6页Soft Science

基　　金：河南省高校人文社会科学一般项目(2021-ZZJH-168)。

摘　　要：基于多市场竞争理论和互联网战略,以2013-2018年中国A股上市的跨国制造企业为样本,验证“互联网+”战略对多市场竞争的关系,同时探究了知识价值、知识密度的中介作用。结果表明:“互联网+”战略对跨国制造企业知识资源多市场竞争有显著的负向影响作用;“互联网+”战略能通过增加企业知识价值来减弱跨国制造企业之间竞争的激烈程度;知识价值在“互联网+”战略与跨国制造企业知识资源多市场竞争中具有部分中介作用。同时,知识密度在“互联网+”战略与跨国制造企业知识资源多市场竞争中不具有中介效应。当考虑企业异质性时,“互联网+”战略对跨国制造企业知识资源多市场竞争的结果并不受企业异质性的影响。Based on the multimarket competition and"Internet+"strategy,this paper selects China A-share listed manufacturing multinational enterprises from 2013 to 2018 as samples,and discusses the influence of"Intermet+"strategy on the multimarket competition of enterprise knowledge resources.And then,it analyzes the mediating role of knowledge value and knowledge density.Results show that"Internet+"strategy has a significant negative impact on the multimarket competition of knowledge resources of Chinese multinational enterprises,and"Internet+"strategy can reduce the fierce competition among multinational enterprises by increasing the knowledge value of enterprises,and knowledge value plays a partial intermediary role between"Internet+"strategy and multimarket competition of knowledge resources of multinational enterprises.It is also found that knowledge density does not play a role in the"Internet+"strategy and the multimarket competition of multinational enterprises'knowledge resources.When considering the heterogeneity of enterprises,it is further found that"Internet+"strategy is not affected by the heterogeneity of enterprises.

关 键 词：“互联网+”战略 知识价值 知识密度 多市场竞争 

分 类 号：F125[经济管理—世界经济] F279.23