国家职业教育广告艺术设计专业教学资源库建设探索  

Exploration on the Construction of Teaching Resource Database for Advertising Art Design Specialty in National Vocational Education

作　　者：徐禹[1] 桂元龙[1] 李尔尘 XU Yu;GUI Yuanlong;LI Erchen(School of Art and Design,Guangdong Industry Polytechnic,Guangzhou 510300,China)

机构地区：[1]广东轻工职业技术学院艺术设计学院,广东广州510300

出　　处：《广东轻工职业技术学院学报》2023年第2期58-63,共6页Journal of Guangdong Industry Polytechnic

摘　　要：探索与总结了国家职业教育广告艺术设计专业教学资源库建设方法与经验。通过分析资源库架构搭建到课程体系、课程资源等建设举措及推广应用方法,最终形成了具有鲜明特色的基于“工学商一体化”产教融合的高职艺术设计类人才培养教学资源平台。This article explores and summarizes the methods and experiences of constructing a teaching resource database for advertising art design majors in national vocational education.Through analyzing the construction measures and promotion and application methods from the construction of resource database structure to curriculum system and curriculum resources,a teaching resource platform for vocational art and design talent cultivation mode based on the integration of industry,learning,and business has finally been formed with distinctive characteristics.

关 键 词：“工学商一体化” 人才培养模式 广告艺术设计 教学资源库 

分 类 号：G712[文化科学—职业技术教育学]