传播学视角下视觉传达设计教育的创新与融合  

Innovation and integration of visual communication design education from the perspective of communication studies

作　　者：林嵩 

机构地区：[1]福建技术师范学院(福建师范大学福清分校)

出　　处：《时尚设计与工程》2023年第2期68-70,共3页The Journal of Fashion Design and Engineering

基　　金：2022年福建省中青年教师教育科研项目(社科类)一般项目《媒体融合视角下福建县级融媒体中心加强国际传播研究》(JAS22119)。

摘　　要：在媒体融合发展背景下,视觉传达设计不局限于传统的设计模式与思维,更强调以现代传媒为介质的视觉符号传播设计。中国有上千所高校开设了艺术设计类专业。融媒体时代视觉传达设计教育需要综合艺术、技术和传播的理论与实践,从理论传播、应用传播2个维度探索高校视觉传达设计教育的创新之道,培养复合型人才,适应当代艺术创作和市场的需要。In the context of the development of media integration,visual communication design is not limited to the traditional design mode and thinking,but also emphasizes the visual symbol communication design with modern media as the medium.More than a thousand colleges and universities in China have set up art and design majors.In the media era,visual communication design education needs to integrate the theory and practice of art,technology and communication,innovative ways of visual communication design education in colleges and universities from the two dimensions of theory communication and application communication were explored,to cultivate inter-disciplinary talents and meet the needs of contemporary art creation and market.

关 键 词：传播学 视觉传达设计 跨学科教育 复合型人才 大众传播 

分 类 号：G63[文化科学—教育学]