需求不确定视角下数字技术对政府补贴绿色产品策略的影响研究  

A Study on The Impact of Digital Technology on Government Subsidized Green Product Strategies under The Perspective of Demand Uncertainty

作　　者：陈钊龙 王珍珍[1] Chen Zhaolong;Wang Zhenzhen(College of Economics,Fujian Normal University,Fuzhou 350108,China)

机构地区：[1]福建师范大学经济学院,福建福州350108

出　　处：《科技创业月刊》2023年第4期100-106,共7页Journal of Entrepreneurship in Science & Technology

摘　　要：在市场需求不确定情况下,考虑数字技术应用前后供应商生产成本和消费者绿色信任变化时政府部门如何确定绿色产品补贴策略。结果表明:政府对绿色产品所制定的预期目标越高和市场需求不确定性越大时,政府对绿色产品的固定补贴额度和折扣价格以及供应商绿色产品最优产量也越高;无论是否应用数字技术,从政府角度而言,提供固定额度补贴往往是最优选择。从消费者角度而言,政府价格折扣补贴有利提高消费者剩余;应用数字技术能够降低生产成本和提高消费者绿色信任,政府最优补贴降低,进而提高整体社会福利;在政府选择价格折扣补贴策略下,随着消费者绿色信任提高,有利于供应商减小库存积压的风险。In the case of uncertain market demand,how the government determines the green product subsidy strategy when considering the changes in suppliers'production costs and consumers'green trust before and after the application of digital technology.The results show that:the higher the government's expected target for green products and the greater the uncertainty of market demand,the higher the government's fixed subsidies and discounted prices for green products and the higher the optimal output of green products for suppliers;whether digital technology is applied or not,from the government's perspective,providing fixed subsidies is often the optimal choice.From the consumer's perspective,government price discount subsidies are beneficial to increase consumer surplus;the application of digital technology can reduce production costs and improve consumer green trust,and the government's optimal subsidy is reduced,which in turn improves overall social welfare;under the government's choice of price discount subsidy strategy,it is beneficial for suppliers to reduce the risk of inventory backlog as consumer green trust increases.

关 键 词：数字技术 绿色产品 政府补贴 需求不确定 

分 类 号：F273[经济管理—企业管理]