坚守与拓进:北京冬奥会体育图标分析  

Persistence and Development:Analysis of Sports Icons of Beijing Winter Olympic Games

作　　者：苏丰[1] 王莹 Su Feng;Wang Ying

机构地区：[1]湖南师范大学美术学院,湖南长沙410000

出　　处：《家具与室内装饰》2023年第4期79-83,共5页Furniture & Interior Design

基　　金：湖南省哲学社会科学基金基地项目(19JD46)。

摘　　要：本文聚焦2022年北京冬奥会,旨在通过对北京冬奥会体育图标中“篆刻形式的运用”“透视关系的表现”“动态效果的诠释”三个角度内容展开分析,深入体会2022年北京冬奥会体育图标的视觉形式和其背后所蕴含中国优秀文化的传承与发展问题,开拓现代奥运会视觉形象研究新领域,探索体育图标未来动态化发展新趋势。This article focuses on the 2022 Beijing Winter Olympic Games,aiming to deeply understand the visual form of the 2022 Beijing Winter Olympic Games sports icon and the inheritance and development of China's excellent culture behind it,and open up a new field of research on the visual image of the modern Olympic Games through the analysis of the contents from three perspectives:"the use of seal cutting form,""the expression of perspective relationship,"and"the interpretation of dynamic effects"in the sports icon of the 2022 Beijing Winter Olympic Games,in order to explore the innovative trend of dynamic development of sports icons in the future.

关 键 词：北京冬奥会 体育图标 视觉形式 传承创新 

分 类 号：TS664.1[轻工技术与工程]