“家国情怀”如何驱动企业战略转型?  

How does Entrepreneurs'Family-Nation Sentiment Drive Corporate Strategic Transformation?

作　　者：邓少军[1] 于保平[2] 苏勇[2] Deng Shaojun;Yu Baoping;Su Yong(School of Economics and Management,Zhejiang Normal UniversityJinhua 321004,China;School of Management,Fudan University,Shanghai 200433,China)

机构地区：[1]浙江师范大学经济与管理学院,浙江金华321004 [2]复旦大学管理学院,上海200433

出　　处：《外国经济与管理》2023年第4期3-22,共20页Foreign Economics & Management

基　　金：浙江省哲学社会科学规划课题重点项目(23NDJC007Z)。

摘　　要：家国情怀作为东方文化语境下的独特表达方式以及中国企业家实践中的常见现象,在管理学领域鲜少得到关注和研究。本文基于九如城从地产建设向养老服务转型的案例研究发现:企业家的家国情怀突出体现在“家国印记感念”“家国责任承诺”“义在利先追求”“义利轮回信念”四个特征维度;家国情怀通过培育企业家的转型初心、推动转型意义建构和情感管理、促进转型方向的识别等途径助力企业发起战略转型;家国情怀可以激发企业商业模式转型并在理想模式构想以及模式转型方向指引上发挥积极作用;家国情怀通过“价值观与共情能力筛选”“义在利先的传统文化导入与赋能”“赢得合作伙伴与政府信赖”等途径促进了与转型相关的人力资源、文化资源和关系资源的重构。本文澄清了家国情怀的内涵,为企业实施战略变革和履行社会责任的动因与过程提供了东方管理情境下的新解释,对于培育家国情怀、鼓励企业家实施公益性战略变革具有重要意义。Family-nation sentiment is the essence of the excellent traditional culture of the Chinese nation and an important belief force for the construction of the emotional identity,cultural identity and national identity of the Chinese nation.As a unique expression in the context of oriental culture and a common phenomenon in the practice of Chinese entrepreneurs,it has received little attention and research in the field of management.Most of the relevant concepts are found in the media reports on the deeds of Chinese entrepreneurs,and generally fall into the category of entrepreneurship,lacking the in-depth understanding of its connotation and its impact on business management.Based on the case study of JORU's strategic transformation from real estate construction to elderly care services,the study finds that the generation of family-nation sentiment is closely related to the growth and entrepreneurial experience of Chinese entrepreneurs,which is prominently reflected in four characteristic dimensions.It reflects that entrepreneurs deeply influenced by Chinese traditional culture have sprouted“commitment to family-nation responsibility”based on“feelings of family-nation imprinting”,and then seeks the continuous psychological activity process of fulfilling commitments through the“pursuit of righteousness before benefit”and“belief in the cycle of righteousness and benefit”.Family-nation sentiment is likely to urge Chinese entrepreneurs to pay more attention to the specific areas of social responsibility that are conducive to promoting family harmony and happiness,the long-term stability of the country and the prosperity of the nation,and to achieve the harmonious unity of corporate social value and business value by promoting corporate strategic change and even strategic transformation.As far as this case study is concerned,family-nation sentiment contributes to the initiation of strategic transformation by cultivating entrepreneurs'lofty sense of mission of public welfare transformation,promoting the or

关 键 词：家国情怀 战略转型 企业家认知 企业家情感 企业社会责任 

分 类 号：F270[经济管理—企业管理]