跨文化传播视域下面向海外受众的沉浸式冰嬉游戏设计  

Design of Immersive Ice Play Game for Overseas Audiences in View of Cross-cultural Communication

作　　者：李焦龙 司峥鸣 LI Jiao-long;SI Zheng-ming(School of Architecture,Ministry of Culture and Tourism,Harbin Institute of Technology,Harbin 150001,China;Key Laboratory of Interactive Media Design and Equipment Service Innovation,Ministry of Culture and Tourism,Harbin Institute of Technology,Harbin 150001,China)

机构地区：[1]哈尔滨工业大学建筑学院,哈尔滨150001 [2]哈尔滨工业大学互动媒体设计与装备服务创新文化和旅游部重点实验室,哈尔滨150001

出　　处：《包装工程》2023年第10期213-220,共8页Packaging Engineering

基　　金：国家社会科学基金项目(21BXW043)。

摘　　要：目的在“后冬奥时代”,设计一款面向海外受众的沉浸式冰嬉游戏,以体育游戏的跨媒介叙事互动方式为切入点,促进跨文化传播语境下中华优秀民族体育运动的交流模式建构,探索中国国家形象塑造及中华传统文化国际传播新叙事实践路径。方法基于Flow理论运用GameFlow模型,调查分析影响游戏沉浸感相关性因素,建构“六因素模型”,基于VIVEPro2的VR漫游交互系统实现“冰嬉”沉浸式游戏设计,并对游戏的可用性和功能效果进行评估。结论利用数字媒体技术手段,对冰嬉游戏的风格、界面、场景、剧情等方面进行设计,实现游戏沉浸式体验和参与式文化交互形式,创新中华体育文化跨文化传播及对外传播策略,为塑造“可信、可爱、可敬”的中国形象国际传播提供实践路径。The work aims to design an immersive ice play game for overseas audiences in the"Post Olympic Winter Games Era"and take the cross-media narrative interaction of sports games as the entry point to promote the construction of the communication mode of Chinese excellent national sports in the context of cross-cultural communication,and explore the new narrative practice path for China's national image building and international communication of Chinese traditional culture.Based on Flow theory and Game Flow model,the relevant factors affecting game immersion were investigated and analyzed,a"Six-factor Model"was constructed,the"Ice Play"immersive game design was realized based on VR roaming interaction system of VIVE Pro2,and the usability and functional effect of the game were evaluated.Digital media technology is used to design the style,interface,scene,story and other aspects of the ice play game to achieve immersive experience and immersive cultural interaction form and innovate the strategy of cross-cultural communication of Chinese sports culture and external communication,thus providing a practical path for international communication of building a"credible,lovely and respectable"image of China.

关 键 词：沉浸理论 冰嬉 游戏设计 跨文化传播 

分 类 号：TB472[一般工业技术—工业设计]