印度古典瑜伽传播现状与中华健身气功镜鉴  

Status of the Dissemination of Indian Classical Yoga and the Reference for Chinese Health Qigong

作　　者：张自立 刘传勤[1] ZHANG Zili;LIU Chuanqin(Mudanjiang Normal University,Mudanjiang,Heilongjiang Province,157000 China)

机构地区：[1]牡丹江师范学院,黑龙江牡丹江157000

出　　处：《当代体育科技》2023年第13期149-152,共4页Contemporary Sports Technology

摘　　要：近年来,国家大力发展体育产业。作为同样代表东方文明的印度瑜伽和中华健身气功都有着悠久的历史,健身气功从瑜伽成功的发展中借鉴和吸取经验。该文运用文献资料法、逻辑分析法等方法,就我国健身气功与印度瑜伽的历史文化背景、传播推广模式进行了对比分析。从瑜伽成功传播推广中得到启示:抓住跨越式发展机遇,走政府主导的市场化传播路径;加强国际交流合作,打造时尚化运动形象;合理运用竞赛评价体系,回归“健康养生”本质。In recent years,China vigorously develops the sports industry.Indian Yoga and Chinese Health Qigong,which represent the oriental civilization,both have a long history,and Health Qigong draws and learns from the successful development of yoga.This paper uses literature,logical analysis and other methods to compare and analyze the historical and cultural background and dissemination and promotion mode of Chinese Health Qigong and Indian Yoga,and draws inspiration from the successful dissemination and promotion of Yoga:seize the opportunity of leapfrog development and take the market-oriented dissemination path led by the government,strengthen international exchanges and cooperation to create a fashionable sports image,and rationally use the competition evaluation system to return to essence of"health preservation".

关 键 词：健身气功 瑜伽 传播现状 传统体育文化 

分 类 号：G806[文化科学—运动人体科学]