多模态话语的互动意义与转喻机制研究——以北京冬奥会中国风双语预告片为例  

On the Interactive Meaning and Metonymic Mechanism of Multimodal Discourse:A Case Study of the Bilingual Trailer for Beijing Winter Olympic Games

作　　者：周静 ZHOU Jing(Anhui University of Arts,Hefei Anhui 230601)

机构地区：[1]安徽艺术学院,安徽合肥230601

出　　处：《浙江万里学院学报》2023年第3期70-76,共7页Journal of Zhejiang Wanli University

基　　金：安徽省质量工程教学研究项目(2020jyxm0967);安徽省社会科学创新发展研究项目(2021CX 183)。

摘　　要：以视觉语法互动意义和转喻机制理论为基础,对冬奥会倒计时30天预告片进行多模态话语分析,能进一步全面分析动态视频的话语功能,增强语篇互动意义的可解读性。同时,通过空间部分代整体、成员代范畴、显著特征代范畴、符号代事件、时间代事件和动作行为代态度六种转喻类型,展示了冬奥会的独特魅力和中国浓厚的历史文化底蕴,向世界传播了中国形象。Based on the theory of interactive meaning of visual grammar and metonymical mechanism,multimodal discourse analysis was conducted on the 30-day countdown trailer for Beijing Winter Olympic Games.The research showed that the combination of the two could make a more comprehensive analysis of multimodal discourse and enhanced the interpretability of discourse meaning.At the same time,the unique charm of Beijing Winter Olympic Games and China's strong historical and cultural heritage were demonstrated through six metonymic types,which spread China's national image to the world.

关 键 词：多模态话语 视觉语法 互动意义 转喻机制 冬奥会 

分 类 号：H06[语言文字—语言学]