更名能否提升本科高校的生源质量——基于河南省2015—2022年高考录取数据的实证研究  

Does Renaming Improve the Enrollment Quality of Undergraduate Universities:Evidence from Admissions Data from Henan(2015-2022)

作　　者：吴宇川[1] 丁延庆[2] 许锐 WU Yuchuan;DING Yanqing;XU Rui(Peking University,Beijing 100871)

机构地区：[1]北京大学教育学院,北京100871 [2]北京大学教育学院/教育经济研究所,北京100871 [3]北京大学教务部,北京100871

出　　处：《中国高教研究》2023年第5期32-39,共8页China Higher Education Research

摘　　要：高校的更名行为缘于对资源的竞争,尤其是对优质生源的竞争,然而更名并非没有代价,因此有必要检验、评估更名对高校生源质量的提升作用。以河南省2015—2022年的高考录取数据为基础,采用双向固定效应模型与事件研究法进行实证研究发现,虽然更名的平均政策效应表现为显著提升本科高校的生源质量,但生源质量提升效果的出现具有滞后性,且无法持续稳定存在。与生源省份信息联系越是紧密,该省高校更名对生源质量的影响效果越小。此外,不同类型高校更名对生源质量的影响差异较大。除独立学院更名外,其他类型的更名非但没有提升高校的生源质量,甚至可能产生负面影响。The renaming behavior of colleges and universities is due to the competition for resources,especially for high-quality students.However,renaming is not without cost,so it is necessary to test and evaluate whether renaming can improve the enrollment quality.Based on the data of college entrance examination in Henan Province from 2015 to 2022,the empirical analysis by the two-way fixed effects model and event study shows that although the average effect of renaming is to significantly improve the enrollment quality of undergraduate universities,the effect is lagging behind and cannot exist continuously and steadily.The closer the information exchange with the province where students come from,the less the influence of the renaming of colleges and universities in this province on the enrollment quality.In addition,different types of renaming have great differences in the enrollment quality.Except for the renaming of independent colleges,other types of renaming have not improved the enrollment quality,and may even have a negative impact.

关 键 词：高校更名 生源质量 双向固定效应模型 事件研究法 

分 类 号：G649.2[文化科学—高等教育学]