微文化传播视域下高校思想政治教育创优策略  

Strategies for creating excellence in ideological and political education in colleges and universities from the perspective of micro-culture communication

作　　者：莫立华 MO Li-hua(Party Committee Propaganda United Front Department,Jilin Normal University,Siping 136000,China)

机构地区：[1]吉林师范大学党委宣传统战部,吉林四平136000

出　　处：《白城师范学院学报》2023年第3期13-17,共5页Journal of Baicheng Normal University

基　　金：教育部人文社会科学研究规划基金项目“建党百年来思想政治教育话语演进研究:以人民性为视角”(21YJA710045);吉林省高校网络思想政治工作研究课题“习近平网络强国战略思想研究”(JJKH20210035WS);吉林省教育科学“十四五”规划课题“微文化视域下高校思想政治教育阵地建设研究”(GH21149);四平市哲学社会科学规划项目“高校网络意识形态安全建设研究”(SPSK22075)。

摘　　要：随着移动互联网时代的到来,微文化作为一种全新的文化样态在网络中呈现,并深受大学生青睐,这为高校思想政治教育的创新创优带来了新的机遇和挑战。高校要顺应时代潮流,厘清微文化的时代内涵和微文化传播的特征,分析微文化传播对高校思想政治教育的新挑战,探究从聚合理念、丰富内容、优化队伍、融合载体等方面提升高校思想政治教育创优的新举措。With the arrival of the mobile Internet era,micro-culture as a new cultural pattern in the network,and favored by college students,which brings new opportunities and challenges for the innovation of ideological and political education in colleges and universities.Colleges and universities should follow the trend of the times,clarify the connotation of micro-culture and the characteristics of micro-culture communication,analyze the new challenges of micro-culture communication to ideological and political education in colleges and universities,and explore new measures to improve the excellence of ideological and political education in colleges and universities from the aspects of aggregating ideas,enriching content,optimizing team and integrating carrier.

关 键 词：思想政治教育 高校 微文化 传播 创优 

分 类 号：G641[文化科学—高等教育学]