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作 者:郝怡萱 HAO Yixuan(Literature School of Hainan Normal University,Haikou Hainan 571158,China)
出 处:《四川文理学院学报》2023年第3期59-65,共7页Sichuan University of Arts and Science Journal
摘 要:修辞互动是在新修辞学影响下,强调受众,注重修辞者与受众二者互动关系的动态修辞观。疫情期间,我国主流媒体较多运用战争隐喻报道疫情,紧急动员全民抗疫。在后疫情时代,疫情防控趋于常态化,社会聚焦经济和民生,公众渴望回归正常生活,媒体也相应地减少了战争隐喻的使用。媒体修辞与公众之间只有建立良性互动,才能较好地达成不同时期的修辞功用和社会目标。Under the influence of the new rhetoric,the interactive theory of rhetoric emphasizes the audience and the interactive relationship between the rhetorician and the audience.During the epidemic,Chinese mainstream media fre-quently used war metaphors to report the epidemic and urgently mobilized the whole nation to fight the epidemic.In the post-epidemic era,epidemic prevention and control has become more normal,society has focused on the economy and people’s livelihood,and the public is eager to return to normal life.The media has correspondingly reduced the use of war metaphors.Only by establishing positive interaction between media rhetoric and the public can rhetoric functions and so-cial objectives in different periods be better achieved.
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