文旅项目中的“整体思维”  

“HOLISTIC THINKING”IN CULTURAL TOURISM PROJECTS

作　　者：何峻 马卫东 陈斌鑫 巫汉立 王爽 HE Jun;MA Weidong;CHEN Binxin;WU Hanli;WANG Shuang(of GOA;of CA-GROUP;of Shanghai One-tenth Culture&Art Co.,Ltd.;of Group Nine,Masters'Architecture Office;of Sunac Shanghai;the Culture and TourismCompanyof Sunac Shanghai)

机构地区：[1]goa大象设计 [2]文筑国际 [3]拾分之壹 [4]艾麦欧(上海)建筑设计咨询有限公司及玖建筑 [5]融创上海区域 [6]融创(上海)文化旅游发展有限公司

出　　处：《建筑实践》2022年第12期46-50,共5页Architectural Practice

摘　　要：“整体思维”是文旅项目在实施过程中必须具备的思维。文旅项目往往建设周期较长,涉及环节较多,如筹措资金、拟定商业及运营模式、获取土地、展开规划及建筑设计等,每个环节均需要各个产业紧密结合,才有可能打造出一个成功的文旅项目。更为重要的是,“整体思维”也是文旅深度融合的内在要求,有利于发掘项目背后的文化特色和产业特色,避免走马观花式的“到此一游”,从而丰富文旅体验,提高文化附加值和旅游品质。The“holistic thinking”stands out as the essential thinking that must be equipped in the implementation process of cultural tourism projects.The construction cycle of cultural tourism projects tends to be comparatively lengthy,which involves multiple links,such as raising funds,formulating business and operation models,acquiring land,initiating planning and architectural design and so forth,each of which necessitates close integration of various industries,thereby making it possible to create a successful cultural tourism project.More significantly,“holistic thinking”also serves as an inherent requirement for the in-depth integration of cultural tourism,which is instrumental in exploiting the cultural and industrial characteristics underlying the project,avoiding a“have traveled thus far”approach that casts only a passing glance,thereby enriching the cultural tourism experience,and boosting cultural added value and tourismquality.

关 键 词：文化附加值 深度融合 走马观花式 建筑设计 整体思维 运营模式 建设周期 筹措资金 

分 类 号：G63[文化科学—教育学]