符际互补理论下非物质文化遗产外宣图文研究  

A Study on the Promotional Illustrations and Texts for Intangible Cultural Heritage Based on the Theory of Intersemiotic Complementarity

作　　者：覃海晶[1] QIN Haijing(School of Foreign Languages,Chongqing University of Arts and Sciences,Yongchuan Chongqing 402160,China)

机构地区：[1]重庆文理学院外国语学院,重庆永川402160

出　　处：《乐山师范学院学报》2023年第6期80-85,共6页Journal of Leshan Normal University

基　　金：重庆市教育委员会人文社会科学项目“视觉修辞视阈下非物质文化遗产英译研究”(20SKGH208);重庆市教育科学规划项目“视觉修辞视阈下英语口译人才培养模式改革研究”(2020-GX-129)。

摘　　要：通过符际互补理论探讨了非物质文化遗产外宣中的图文关系,分别对民间文学类、表演艺术类、传统手工技艺、传统医学和民俗类非物质文化遗产的特点进行了分析,对图片的选择提出了建议。对非物质文化遗产外宣材料中文本的插图配置、图像的设计和制作,对弘扬和宣传非物质文化遗产,促进中国文化对外传播,提升非物质文化遗产对外传播效果有重要意义。This paper discusses the relationship between illustrations and texts in the publicity of intangible cultural heritage(ICH)by using the theory of intersemiotic complementarity.The characteristics of the ICH in folk literature,performing arts,traditional handicraft,traditional medicine and folklore are analyzed respectively and suggestions on the selection of illustrations are given.This study is helpful to the configuration of illustrations and the design and production of images in ICH publicity-oriented materials so as to promote and publicize the ICH in China to the outside world.It is of great significance to facilitate the foreign communication of Chinese culture,and enhance the effectiveness of ICH publicity.

关 键 词：符际互补理论 非物质文化遗产 图文关系 插图 

分 类 号：G206[文化科学—传播学]