本土案例库在电子商务教学中的多维效应分析--基于实训企业运营全过程开发视角  

Analyzing the Multidimensional Impact of Local Case Studies in Electronic Commerce Education

作　　者：左佳 ZUO Jia(Yunnan Open University,Kunming 650500 China;Yunnan Vocational&Technical College of National Defense Industry,Kunming 650500,China)

机构地区：[1]云南开放大学,云南昆明650500 [2]云南国防工业职业技术学院,云南昆明650500

出　　处：《云南开放大学学报》2023年第2期46-52,共7页Journal of Yunnan Open University

基　　金：2021年云南开放大学、云南国防工业职业技术学院科学研究基金项目“基于本土农品企业业务场景电商人才核心能力的分析与研究”(21YNOU31);2022度云南省教育厅科学研究基金项目“基于本土企业运营全过程的电子商务专业教学案例库研究”(2022JB0615)。

摘　　要：案例是高职院校电子商务专业的重要教学素材,服务于教学目标,应该与所对应的理论知识有直接的联系。由于电子商务行业具有发展速度快、变化多等特点,传统案例已不能适应专业教学需求。以电商人才的需求为导向,结合校企合作,从基本教学、横向外联、纵向沉淀、全面提升等四个维度进行分析,得出:高职院校要基于实训企业运营全过程的角度开发具有本土特色的案例库,在电子商务教学中能够实现重构情境教学课堂、打造校企合作同链路、搭建现代学徒制新场域、整合个体与整体的统一性等实际效应,最终实现发展学生能力的教育目的。Cases,as the important teaching materials for e-commerce majors in higher vocational colleges,can align with the teaching objectives and should link directly to the corresponding theoretical knowledge.However,due to the rapid development and changing features of the e-commence industry,traditional cases no longer adequately meet the requirements of professional teaching.Oriented by the demands of e-commerce talents development,this study has incorporated the experience of collegeenterprise cooperation,and analyzed the four dimensions:basic teaching,horizontal outreach,vertical precipitation,and comprehensive improvement.It has concluded that higher vocational colleges should develop a database of local cases based on the entire process of enterprise operation,which should achieve the practical effects,including reconstructing situational teaching classroom,creating a collegeenterprise cooperation linkage,establishing a new field of modern apprenticeship,and integrating the individual with the whole.These will further contribute to achieving the educational objectives of en⁃hancing students’capabilities in e-commerce.

关 键 词：高职院校 电子商务 案例库 教学效应 

分 类 号：G718.5[文化科学—职业技术教育学]