青少年网络流行语的二次元转向及其意识形态反思  

The Two-Dimensional Turn and Ideological Reflection of Teenagers’Internet Catchwords

作　　者：燕道成[1] 刘翔 YAN Daocheng;LIU Xiang

机构地区：[1]湖南师范大学新闻与传播学院,湖南长沙410081 [2]湖南工业大学,湖南株洲412007

出　　处：《深圳社会科学》2023年第4期76-85,共10页Social Sciences in Shenzhen

基　　金：湖南省哲学社会科学基金重大项目“学术湖南”精品培育项目“青少年网络文明建设体系研究”(22ZDAJ006)。

摘　　要：互联网发展孕育了网络流行语这一全新的话语类型。青少年群体是网络流行语的主要生产者与传播者,他们不拘泥于正统的言说方式,带着特有的创新活力与奇思妙想,运用“二次元”式的话语表达,营造轻松活泼的氛围。在该群体的助推下,网络流行语发生二次元转向,并逐渐与网络主流话语相分离,呈现出了明显的异化、灵活化和场景化表征。值得注意的是,具备二次元表征的网络流行语已经渗入青少年的现实交往之中,成为他们表达意见、抒发情感与彰显个性的重要载体。究其本质,网络二次元流行语的生产与传播是话语符码的再创作,也是以青少年为主的网民群体对舒缓现实压力、实现网络认同、开展圈层划分的隐性表达。面对已经从网络世界“破圈”进入现实世界的二次元话语,我们应警惕其在意识形态领域的潜藏风险,特别是要防止它过度娱乐化、幼稚化发展,并防范其向网络主流话语领域的过度渗透。同时,相关部门要遵循网络二次元流行语的生产传播规律,结合青少年网络互动的内在动因,制定合理可行的竞合策略,通过主动强化引导、探析生产动机、加强科学监管、畅通沟通渠道等措施,实现网络二次元流行语与网络主流话语的竞合发展,保障国家网络意识形态领域的安全稳定。The development of the internet has given birth to a new type of discourse,internet catchwords.Teenagers are the main producers and disseminators of online catchwords.They do not stick to the orthodox way of speaking.With their unique innovative vitality and whimsy,they use the“two-dimensional”expression to create a relaxed and lively atmosphere.With the help of this group,online catchwords have undergone a two-dimensional turn,and gradually separated from mainstream online discourses,showing obvious alienation,flexibility and scene-based representations.It is worth noting that teenagers’online catchwords with two-dimensional representations have infiltrated teenagers’real interactions and become an important carrier for them to express their opinions,express their emotions and show their individuality.Investigating its essence,the production and creation of online two-dimensional catchwords seems to be random,but in fact,it is a stylized presentation of discourse based on code recoding.Invisible expression of circle division.In essence,the production and dissemination of online secondary buzzwords is the re-creation of discourse symbols and the implicit expression of the youth-oriented internet user group to relieve the pressure of reality,achieve online identity and carry out circle division.In the face of the two-dimensional discourse that has“broken out”from the online world and entered the real world,we should be alert to its potential risks in the ideological field,especially to prevent it from being excessively entertaining and naive,and preventing it from becoming mainstream online discourse.Excessive penetration of the field.At the same time,relevant departments should follow the rules of production and dissemination of online twodimensional catchwords,and formulate reasonable and feasible strategies for competition and cooperation based on the internal motivation of young people’s online interaction.Realize the co-development of twodimensional online catchwords and mainstream online discou

关 键 词：网络流行语 话语异化 二次元转向 青少年亚文化 意识形态 

分 类 号：G41[文化科学—教育学] G206[文化科学—教育技术学]