数字时代背景下传统文化传播的信息可视化研究  

Research on Information Visualization of Traditional Cultural Communication in the Digital Age

作　　者：张优雅 卓婧[1] 林皎皎[1] ZHANG You-ya;ZHUO Jing;LIN Jiao-jiao(College of Landscape Architecture and Art,Fujian Agriculture and Forestry University,Fuzhou 350001,China)

机构地区：[1]福建农林大学风景园林与艺术学院,福建福州350001

出　　处：《绿色包装》2023年第6期86-90,共5页Green Packaging

基　　金：“双一流”建设背景下的农林特色乡村文创设计人才培养探索与实践(111420012)。

摘　　要：传承和发扬中国优秀传统文化是弘扬时代精神、讲好中国故事的重要基础。当今信息可视化设计正以其直观、形象、独特的优势蓬勃发展,极大地增加了受众接收信息的速度和效率,为传统文化的传播和传承带来了新路径。本文对信息可视化设计特征还有信息可视化在传统文化传播领域和包装设计中的作用进行分析,梳理数字时代背景下传统文化领域的信息可视化设计创新思路,并探索其构建方法。旨在助力我国优秀传统文化的传播,提高人民群众文化自觉和文化自信。Inheriting and carrying forward the excellent traditional Chinese culture is an important basis for carrying forward the spirit of The Times and telling Chinese stories well.Nowadays,information visualization design is booming with its intuitive,graphic and unique advantages,greatly increasing the speed and efficiency of the audience to receive information,and bringing a new path for the transmission and inheritance of traditional culture.This paper analyzes the characteristics of information visualization design and the role of information visualization in the field of traditional culture communication,sorts out the innovative ideas of information visualization design in the field of traditional culture under the background of the digital age,and explores its construction methods.Aims to help the dissemination of excellent traditional culture,raising people’s cultural consciousness and cultural confidence.

关 键 词：传统文化 信息可视化 包装设计 文化自信 

分 类 号：J524[艺术—艺术设计]