阅读的道德下午茶效应:阅读时段对道德动机的动态影响  

Reading as Moral Afternoon Tea:Dynamic Effects of Reading Period on Moral Motivation

作　　者：姜崇 王晓光[1,2,3] 赵靓 Jiang Chong;Wang Xiaoguang;Zhao Liang(School of Information Management,Wuhan University,Wuhan 430072;Key Laboratory of Semantic Publishing and Knowledge Service of the National Press and Publication Administration,Wuhan University,Wuhan 430072;Big Data Institute,Wuhan University,Wuhan 430072)

机构地区：[1]武汉大学信息管理学院,武汉430072 [2]国家新闻出版署语义出版与知识服务重点实验室,武汉430072 [3]武汉大学大数据研究院,武汉430072

出　　处：《图书情报工作》2023年第12期70-78,共9页Library and Information Service

基　　金：国家自然科学基金创新研究群体项目“信息资源管理”(项目编号:71921002);湖北省自然科学基金创新研究群体项目“大数据资源语义组织与管理应用研究”(项目编号:2019CFA025)研究成果之一。

摘　　要：[目的/意义]人们的道德动机受道德上午效应影响,从上午到下午随时间节律不断损耗。藉由文学阅读与道德之间存在强烈关系,实证探究文学阅读能否成为补偿人们损耗的道德动机的途径。[方法/过程]借助数字阅读环境,以阅读过程中的社会化批注作为读者阅读关注的内容,刻画24小时不同时段阅读关注中的道德动机变化,提出“阅读的道德下午茶效应”,假设文学阅读作为一种自我调节的精神能量,有助于减缓道德动机损耗,尤其在下午时段对读者道德动机进行显著的补偿作用。基于百度阅读平台畅销榜单排名前8本小说共计30590条的阅读批注数据,研究采用滑动窗口法调节上午、下午、夜晚的精确边界以比较不同时段阅读关注中的道德动机。[结果/结论]鲁棒的结果表明,读者在下午时段关注内容反映的道德动机显著高于上午,验证了文学阅读对读者道德动机的下午补偿作用。本研究扩展了道德上午效应,同时以大数据实证的方式揭示一天24小时阅读与道德之间的动态关联机制,为文学阅读补充精神能量、提升道德动机提供实证解释,为服务精神文明建设的阅读推荐算法提供理论支持。[Purpose/Significance]People's moral motivation is affected by the morning morality effect.From morning to afternoon,people's moral motivation is eroded in the time rhythm.Based on the strong relationship between literary reading and morality,this paper empirically explores whether literary reading can be a way to com-pensate people's moral motivation for loss.[Method/Process]With the help of digital reading environment,this study took the social annotations in the process of reading as the content of readers'reading attention,depicted the changes of moral motivation in different periods of 24 hours of reading attention,proposed the"reading as moral afternoon tea",hypothesized that literary reading,as a self-regulating spiritual energy,was helpful to reduce the loss of moral motivation.Especially in the afternoon,the moral motivation of readers was significantly compensat-ed.Based on the reading annotation data of 30590 top 8 novels on the bestselling list of Baidu Reading platform,this paper adopted sliding window method to adjust the precise boundary of morning,afternoon and night to com-pare the moral motivation of reading attention in different periods.[Result/Conclusion]Robust results show that readers'attention to moral motivation is significantly higher in the afternoon than in the morning,which verifies the compensatory effect of literary reading on readers'moral motivation in the afternoon.This study extends the morning morality effect,and at the same time reveals the dynamic correlation mechanism between 24-hours-a-day reading and morality through the empirical method of big data,which provides an empirical explanation for literary reading to supplement spiritual energy and enhance moral motivation,and provides theoretical support for the read-ing recommendation algorithm serving the construction of spiritual civilization.

关 键 词：数字阅读 社会化批注 道德动机 阅读的道德下午茶效应 控制补偿 

分 类 号：G252[文化科学—图书馆学] B82-054[哲学宗教—伦理学]