“使命漂移”的过程、动因与结果:一个整合的理论模型  

The Process,Drivers,and Consequences of“Mission Drift”:An Integrated Dynamic Theoretical Model

作　　者：苏皑 陶向南[2] SU Ai;TAO Xiangnan(South China University of Technology,Guangzhou 510641;Macao University of Science and Technology,China Macao 999078)

机构地区：[1]华南理工大学公共管理学院,广东广州510641 [2]澳门科技大学商学院,中国澳门999078

出　　处：《首都经济贸易大学学报》2023年第4期99-112,共14页Journal of Capital University of Economics and Business

基　　金：广州市哲学社会科学发展“十四五”规划2023年度共建课题“逆全球化背景下企业使命的漂移与愿景的可持续性研究”(2023GZGJ54)。

摘　　要：近年来,由于“使命漂移”的现象在各类组织中频繁出现,“使命漂移”这一问题逐渐受到学术界的关注。以企业生命周期理论和三重螺旋理论为基础,借鉴使命陈述概念,对企业“使命漂移”的过程、动因和结果展开讨论。研究结果显示:首先,营利性企业“使命漂移”是包括使命陈述的聚焦、泛化和再选择三个阶段的一个过程。其次,营利性企业使命漂移的动因并非社会责任与商业利益选择的价值冲突,也非组织价值观的复杂性或者合作伙伴之间的复杂关系,而是营利性企业的“趋利”价值取向,而且这一价值取向在营利性企业使命漂移过程中始终保持一致。最后,使命漂移可能存在“放弃型使命漂移”和“背离型使命漂移”两种不同的具体类型。In recent years,mission drift has gradually become a hot issue,one of the important reasons is that many well-known enterprises in the world have violated the start-up mission,or inconsistent with the start-up mission.It has become an important direction of corporate strategy research to analyze the motivation of mission drift and define the behavior of mission drift.Here,the research on the motivation and behavior of mission drift of forprofit enterprises has been ignored.The change of mission of for-profit enterprises is a direct reflection of their strategic adjustment and is closely related to the growth and development of enterprises.Based on the research on the phenomenon of“mission drift”in non-profit enterprises,this paper attributes the result of“mission drift”to the value conflict between social responsibility and commercial interest choice under environmental pressure,and proposes that“mission drift”is an undesirable value judgment of strategic choice.Based on this value judgment,the research focuses on how to effectively prevent“mission drift”and other related issues.Based on the enterprise life cycle theory and the triple helix theory,this study discusses the process,motivation and results of enterprise“mission drift”by referring to the concept of mission statement.The study says:First of all,“mission shift”of for-profit enterprises is a process that includes three stages of mission statement focusing,generalization and re-selection.Secondly,the motivation of mission shift of for-profit enterprises is not the value conflict between social responsibility and the choice of commercial interests,nor the complexity of organizational values or the complex relationship between partners,but the“profit-oriented”value orientation of for-profit enterprises.And this value orientation has always been unified in the process of mission shift of for-profit enterprises.Finally,mission drift may have two different results:“abandoned mission drift”and“deviated mission drift”.Compared

关 键 词：组织使命 使命漂移 企业生命周期 营利性企业 

分 类 号：F276[经济管理—企业管理]