地域文化符号在平面设计中的应用研究——以古壮字为例  

RESEARCH ON APPLICATION OF REGIONAL CULTURAL SYMBOLS IN GRAPHIC DESIGN——TAKING ANCIENT ZHUANG CHARACTERS AS AN EXAMPLE

作　　者：陶心柔 

机构地区：[1]浙江理工大学

出　　处：《包装与设计》2023年第3期176-177,共2页Package & Design

摘　　要：地域文化符号根植于一个区域的地域特征及历史符号之上,是历经了一代代人继承延续而形成的独特视觉文化符号。将地域文化符号应用于平面设计中,不仅能彰显地域文化底蕴、加强公众的认同感,还有助于塑造独具地域特色的视觉形象。本文首先对广西壮族地区的地域文化进行了调研与分析,继而以《古壮字字典》数据库作为资料来源,从古壮字造字结构入手,探索古壮字造字手法的文化内涵,并以实际设计作品为例,总结了从古壮字中提取壮族地域文化特色元素的方法及其在平面设计中的应用,旨在为地域文化视觉应用研究提供可行建议。Rooted in the regional characteristics and historical symbols of a region,regional cultural symbols are unique visual symbols formed through generations of inheritance and continuity.App1ying regiona1 cu1tura1 symbo1s in graphic design not on1y high1ights the regiona1 cu1tura1 heritage and strengthens the recognition of the pub1ic,but a1so he1ps to shape a unique visua1 identity with regiona1 characteristics.By studying and ana1yzing the regiona1 cu1ture of Guangxi Zhuang region,this paper exp1ores the cu1tura1 connotation of the ancient Zhuang character formation techniques from the structure of ancient Zhuang characters,with the database of Ancient Zhuang Character Dictionary as the information source.By taking some actua1 design works as examp1es,the author summarizes the methods of extracting the regiona1 cu1tura1 characteristics from ancient Zhuang characters and app1ying them in graphic design.This paper aims to provide feasible suggestions for further study of visual application of regional culture.

关 键 词：地域文化 古壮字 平面设计 文化符号 设计方法 

分 类 号：G63[文化科学—教育学]