基于聚类分析的高职院校艺术生就业竞争力评价研究  

Research on Employment Competitiveness of Higher Vocational Students Majoring in Arts Based on Cluster Analysis

作　　者：曹奇 张迎燕 Cao Qi;ZHANG Yingyan(Changzhou Vocational Institute of Textile and Garment,Changzhou 213164,China;Changzhou Surveying and Mapping Institute,Changzhou 213000,China;Changzhou Geographic Information Intelligent Technology Center,Changzhou 213000,China)

机构地区：[1]常州纺织服装职业技术学院,江苏常州213164 [2]常州市测绘院,江苏常州213000 [3]常州市地理信息智能技术中心,江苏常州213000

出　　处：《黑龙江科学》2023年第11期70-73,共4页Heilongjiang Science

基　　金：常州纺织服装职业技术学院2020年度校级人文社会科学研究项目“基于聚类分析的高职艺术生就业竞争力评价研究”(RJY202004);2023年度江苏省高等学校自然科学研究项目资助“江苏省艺术类行业就业需求评估模型研究”(23KJB520001);江苏省教育科学“十三五”规划2020年度课题青年重点“多源数据挖掘下高职艺术生就业质量评价研究”(C-b/2020/03/16)。

摘　　要：为提升高职艺术生的就业竞争力,利用主成分分析法和聚类分析法,基于就业数量与就业水平主分量对常州纺织服装职业技术学院2017—2021届9个不同专业艺术生的就业竞争力进行综合评价及等级划分,结合4P营销理论构建艺术生就业竞争力评价模型,从4个维度提出提高艺术生就业能力的策略,为艺术类高职院校提升人才培养质量提供数据参考。In order to improve the employment competitiveness of higher vocational students majoring in arts,the study conducts the principal component analysis and clustering analysis methods,comprehensively evaluates and classifies the employment competitiveness of 9 art students of different majors in Changzhou Textile and Garment Vocational and Technical College from 2017 to 2021 based on the main component of employment quantity and level,constructs the evaluation model of employment competitiveness of art students based on 4P marketing theory,and proposes strategies for the improvement of the employment ability of students majoring in arts in 4 dimensions,to provide data reference for the improvement of talent training quality of higher vocational art colleges.

关 键 词：高职艺术生 就业竞争力 4P营销理论 

分 类 号：G717.38[文化科学—职业技术教育学]