基于SVM-EAHP模型的母婴零售企业价值评估——以孩子王为例  

Research on Evaluation of Maternal and Infant Retail Enterprise Based on SVM-EAPH Model——Case Study of Kidswant

作　　者：卢亮[1] 韩莹莹 陈世君 Lu Liang;Han Yingying;Chen Shijun

机构地区：[1]中南财经政法大学工商管理学院,湖北武汉430073 [2]四川盛豪律师事务所,四川成都610037

出　　处：《中国资产评估》2023年第7期30-42,共13页Appraisal Journal of China

摘　　要：“三孩”政策的出台,使母婴资本市场再次受到追捧。母婴零售企业所处的内外部环境发生变化,驱动企业发展的核心要素也发生变化,并影响着企业价值。但评估界对母婴零售企业价值评估的研究较匮乏。本文通过分析影响母婴零售企业价值的因素,使用主成分分析法对影响因素进行降维处理,作为支持向量机预测企业收益的输入变量;针对母婴零售企业的特定影响因素,利用可拓层次分析法对因素量化,修正企业价值。基于SVM-EAHP模型的企业价值评估模型,全面考虑了母婴零售企业的价值影响因素,评估结果更加客观科学,更真实地反映了企业的价值。The introduction of the"three-child"policy has made the maternal and infant capital market once again sought after.The internal and external environment in which maternal and infant retail enterprises are located has changed,and the core elements driving the development of enterprises have also changed,thus affected the value of enterprises.However,there is a lack of research on the value evaluation of maternal and infant retail enterprises in the valuation community.This paper analyzes the factors affecting the value of maternal and infant retail enterprises,and use the principal component analysis method to reduce the dimensionality of the influencing factors,which is used as an input variable for the support vector machine(SVM)to predict the income of enterprises.According to the specific influencing factors of maternal and infant retail enterprises,the extension analytic hierarchy process(EAHP)is used to quantify the factors and modify the enterprise value.The enterprise value evaluation model based on the SVM-EAHP model comprehensively considers the influencing factors of the value of maternal and infant retail enterprises,so the evaluation results are more objective and scientific,which reflects the value of the enterprise more truly.

关 键 词：企业价值评估 母婴零售企业 支持向量机 可拓层次分析法 

分 类 号：F275[经济管理—企业管理]