基于旅游者感官体验的博物馆文创产品设计研究——以湖北省博物馆为例  

Research on museum cultural and creative product design based on tourists'sensory experience——Taking Hubei Provincial Museum as an example

作　　者：王璐 Wang Lu(School of Management,Wuhan College,Wuhan,Hubei,430212)

机构地区：[1]武汉学院管理学院,湖北武汉430212

出　　处：《市场周刊》2023年第8期89-92,共4页Market Weekly

摘　　要：随着我国文旅融合进程的加快,博物馆市场规模不断扩大,相关文创产品不断“出圈”,但与此同时,文创产品的同质化竞争也日趋严重,如何在同质化交锋中破局出圈是每一座博物馆亟须考虑的问题。文章以湖北省博物馆为例,通过实地调查就其文创产品的开发情况进行探究,并在文本分析的基础上得出湖北省博物馆文创产品重功能分类、以视觉设计为主产品现状。基于此,提出打造基于游客感官体验的系列文创产品和进一步丰富非视觉类感官体验文创产品的破局思路。With the acceleration of the process of cultural tourism integration in China,the scale of the museum market continues to expand,and related cultural and creative products continue to“emerge from the market”.However,at the same time,the homogenization competition of cultural and creative products is becoming increasingly serious.How to break through the homogenization competition and emerge from the market is an urgent issue for every museum to consider.Taking the Hubei Provincial Museum as an example,the research explored the development of its cultural and creative products through field surveys,and based on text analysis,concluded the current situation of cultural and creative products in Hubei Provincial Museum that emphasize functional classification and focus on visual design.Based on this,a breakthrough idea is proposed to create a series of cultural and creative products based on tourists'sensory experience and further enrich non visual sensory experience cultural and creative products.

关 键 词：感官体验 感官营销 博物馆 文创产品 

分 类 号：G269.2[历史地理—考古学及博物馆学]