《品牌设计》课程思政元素融入实践的探索  

The Exploration of Ideological and Political Elements of the Course of Brand Design into Practice

作　　者：钟旭 赵一粟 ZHONG Xu(School of Design,Beijing Normal University Zhuhai,Zhuhai 519000,China)

机构地区：[1]北京师范大学珠海分校设计学院,珠海519000

出　　处：《长春工程学院学报（社会科学版）》2023年第2期136-140,共5页Journal of Changchun Institute of Technology(Social Sciences Edition)

基　　金：北京师范大学珠海分校2021年质量工程课题——“品牌设计”课程思政项目(项目编号:202030);2019年广东省教育厅教学改革项目“基于信息加工能力培养的设计专业造型基础课程教学改革与实践”(项目编号:2019315)。

摘　　要：高校课堂改革正在推进,“课程思政”建设不断深化。《品牌设计》是本校广告专业承上启下的“核心课程”。旨在建立价值塑造、能力培养、知识传授三位一体的教学目标,将课程思政作为课程的灵魂,遴选适合思政融入的知识点和案例,持续优化教学内容。教学改革方案需要通过研究、实践、再研究、修正、优化、再实践等多次循序渐进的探索,才能得出更为合理的“课题思政”融合模式,从而优化和提升课堂教学效果,提升学生的思政素养。希望通过对《品牌设计》这门课的课程思政融入实践教学情况进行探讨,不仅给广告专业课程,也给其他创意设计类专业课程带来一些启示。The class revolution,curriculum ideological and political construction are further developing in universities.Brand Design is one of core courses for advertising-majored students in Beijing Normal University Zhuhai(BNUZ).To take ideological and political education as the soul of the curriculum,select knowledge points and cases suitable for the integration of ideological and political education,and continuously optimize teaching content.The teaching reform plan needs to be explored step by step through research,practice,research,correction,optimization,and re-practice,in order to come up with a more reasonable integration model of“topic ideological and political”,thereby optimizing and improving classroom teaching effectiveness and enhancing students’ideological and political literacy.This article aims to explore the integration of ideological and political education into practical teaching in the course of Brand Design,and provide some inspiration not only for advertising courses but also for other creative design courses.

关 键 词：课程思政 教学设计 教学实践 

分 类 号：G641[文化科学—高等教育学]