基于网络关注度的江西省居民赣菜消费需求时空特征及其影响因素研究  

Research on the Temporal and Spatial Characteristics of Jiangxi Residents Consumption Demand for Jiangxi Cuisine and and their Influencing Factors Based on Network Attention

作　　者：万田户 段小芬 周运瑜 刘梓宜 WAN Tianhu;DUAN Xiaofen;ZHOU Yunyu;Liu Ziyi(Shangrao Normal University,Shangrao 334001,Jiangxi,China)

机构地区：[1]上饶师范学院,江西上饶334001

出　　处：《四川旅游学院学报》2023年第5期17-23,共7页Journal of Sichuan Tourism University

基　　金：上饶师范学院校级课题“基于网络关注度的江西省居民赣菜消费需求时空分布及其影响因素研究”,项目编号:2022006;江西省高校人文社会科学项目“大数据技术赋能新时代江西文化和旅游深度融合发展研究”,项目编号:GL20128。

摘　　要：基于百度指数平台,采集2011—2020年的江西省居民赣菜网络关注度数据,通过年际变动指数、季节集中指数、地理集中指数和季节性分解模型等系列方法探究江西省居民赣菜消费需求时空特征规律及影响因素。结果显示:(1)江西省居民赣菜消费需求年际变化趋势呈持续下降、逐年增长、急速下降、缓慢增长四个阶段,整体波动较大;年内季节性呈现典型的“双峰型”“三峰型”“四峰型”波动特征。(2)江西省居民赣菜消费需求空间分布主要集中在以南昌市为中心的赣北地区,赣南、赣东北、赣西、赣中、赣东地区次之。(3)江西省居民赣菜消费需求时间分布主要受闲暇时间、政策制度环境、旅游季节性等因素影响;空间分布则与经济发展水平、人口、地理环境、饮食文化等因素存在显著的正相关。Based on the Baidu index platform,data were collected of Jiangxi residents network attention to Jiangxi cuisine from 2011 to 2020.This article studies the temporal and spatial characteristics and factors influencing Jiangxi residents demand for the Jiangxi Cuisine through a series of methods such as inter-annual variation index,seasonal concentration index,geographic concentration index,and seasonal decomposition model.The results show that:(1)The inter-annual variation trend of Jiangxi residents consumption demand for Jiangxi Cuisine presents four stages:continuous decline,year-by-year growth,rapid decline,and slow growth.The overall fluctuation is large.The seasonal fluctuation of the year are typically characterized by“two peaks”,“three peaks”or“four peaks”.(2)The spatial distribution of Jiangxi residents consumption demand for Jiangxi Cuisine is mainly concentrated in the northern Jiangxi area with Nanchang City as the center,followed by the southern Jiangxi,northeastern Jiangxi,western Jiangxi,central Jiangxi,and eastern Jiangxi areas.(3)The temporal distribution of Jiangxi residents consumption demand for Jiangxi cuisine is mainly affected by factors such as leisure time,policy and institutional environment,and tourism seasonality;the spatial distribution has a significant positive correlation with factors like economic development level,population,geographical environment,and food culture.

关 键 词：赣菜 消费需求 网络关注度 时空分布 

分 类 号：F713.5[经济管理—市场营销]