基于眼动追踪技术下明代汉服设计要素研究  

Research on Hanfu design elements in the Ming Dynasty based on eye tracking technology

作　　者：张超[1] 代沁伶[1] 姚欣楠 龙飞[1] 杨柳春[1] ZHANG Chao;DAI Qinling;YAO Xinnan;LONG Fei;YANG Liuchun(College of Art and Design,Southwest Forestry University,Kunming 650224,China)

机构地区：[1]西南林业大学艺术与设计学院,昆明650224

出　　处：《丝绸》2023年第9期120-127,共8页Journal of Silk

摘　　要：汉服是中国优秀传统文化的重要组成部分,文章以明代汉服为研究对象,汉服的版型色彩、图案为设计变量,探讨这些设计要素对当代年轻用户的视觉注意、认知加工程度及满意度的影响。采用眼动追踪实验获取不同汉服设计要素的组合,年轻用户群体的客观行为反应数据,并通过量表进行主观满意度测量。明代汉服的版型、色彩、图案三种基本设计要素分别对视觉注意、认知加工程度、主观满意度具有主效应,且具有显著交互作用。研究表明,圆领袍的版型设计、色彩中的赭红色、图案中的仙鹤纹更加吸引用户的视觉注意,用户的认知加工程度及主观满意度的评价较高。Hanfu,an important part of China’s excellent traditional culture,not only carries the spirit of craftsmen in ancient China,but also is a treasure of Chinese culture.In recent years,Hanfu has gradually become a carrier for Chinese youth to express national feelings,and at the same time,Chinese culture has been widely spread around the world,which shows that people’s sense of identity with China’s excellent traditional culture has gradually increased.In this context,how to integrate the design characteristics of Hanfu with modern aesthetics and further inherit and carry forward Hanfu culture requires a reasonable grasp of the design principles of Hanfu,so the study of Hanfu design elements has a very important role and significance.We took Hanfu in the Ming Dynasty as the research object,and the style,color and pattern of Hanfu as design variables,and discussed the impact of these design elements on the visual attention,cognitive processing degree and satisfaction of contemporary young users.We first conducted field research and analysis on the Ming Dynasty Hanfu in Shandong Museum,and concluded that the overall structure of the Ming Dynasty Hanfu conforms to the“cross-shaped”plane structure,and it is found through the analysis of the style structure of the Hanfu in the museum that Hanfu mainly includes round neck robe,terlig,straight robe,Taoist robe,stand-up collar cardigan shirt,horse-face skirt,etc.The Ming Dynasty color styles are extremely rich,and the main clothing tones are red,gold,cyan,blue,purple,etc.;Ming Dynasty costumes are mainly of auspicious patterns,such as pomegranate,carp lotus,cloud crane,flower and bird,and swastika jade rabbit,with different patterns representing different meanings.Secondly,according to the survey results and analysis,the behavioral experimental research of Hanfu design elements was carried out.A total of 40 experimental participants were selected and a mixed experimental method of three factors,namely the shape structure(round neck robe,Taoist robe,and straight col

关 键 词：汉服 眼动指标 视觉注意 认知加工程度 用户满意度 多因素方差分析 

分 类 号：TS941.2[轻工技术与工程—服装设计与工程]