抽象概念图标的意象表达研究  

RESEARCH ON IMAGERY EXPRESSION OF ABSTRACT CONCEPT ICON

作　　者：张珍妮 刘珂珂 彭韧[1] ZHANG ZHENNI;LIU KEKE;PENG REN

机构地区：[1]浙江大学计算机科学与技术学院

出　　处：《设计》2023年第18期110-113,共4页Design

基　　金：中国工程科技知识中心自建资源项目组CKEST-2021-2-2。

摘　　要：旨在研究“意象”的内涵,探究意象图形的特点与应用,推出基于意象思维的抽象概念图标的设计表达方法。运用文献研究和案例分析法,以意象及意象思维的研究为基础,分析意象思维在图标设计流程中的实际应用效果与作用,提出了结合意象思维的抽象概念图标设计的表达系统。总结出意象思维在抽象概念图标设计流程中的影响方式与参与度。通过意象思维将意和象进行分离和重组,同时结合意象表达方法,在概念象征物的选择和图形清晰表达上更具逻辑性和方向性,使抽象概念图标更富有趣味性和文化性,易于被理解和认知,传达独特的理念和多元化的内涵。To study the connotation of the concept of"imagery",explore the characteristics and application of imagery graphics,and put forward the expression method of abstract concept icon design based on imagery thinking.Based on the concept of imagery and imagery thinking,the practical application and function of image thinking in the process of icon design were analyzed by literature study and case study,and the abstract concept icon design expression system combined with imagery thinking was put forward.The influence and application of imagery thinking in the process of abstract concept icon design.Through imagery thinking,meaning and imagery are separated and recombined,at the same time,image expression methods are combined to make the selection of conceptual symbols and graphic clear expression more logical and directional,so that the abstract concept icon is more interesting and cultural,easy to be understood and recognized,and convey unique ideas and diversified connotations.

关 键 词：意象 意象思维 意象选择 图标设计 图形创意 

分 类 号：J524.4[艺术—艺术设计]