生鲜电商供应链管理现状及策略  

Current Situation and Strategies of Fresh E-commerce Supply Chain Management

作　　者：孟一 张玉华[1,2] 徐奥杰 刘嘉辉[2] MENY Yi;ZHANG Yuhua;XU Aojie;LIU Jiahui(National Engineering Research Center for Agricultural Products Logistics,Jinan 250103,China;Shandong Institute of Commerce and Technology,Key Laboratory of Storage and Transportation Technology of Agricultural Products,Jinan 250103,China)

机构地区：[1]国家农产品现代物流工程技术研究中心,山东济南250103 [2]山东商业职业技术学院,山东省农产品贮运保鲜技术重点实验室,山东济南250103

出　　处：《中国果菜》2023年第9期88-92,共5页China Fruit & Vegetable

基　　金：山东省重点研发计划(软科学)项目(2022RKY06007);山东省人文社会科学课题(2021-YYGL-25)。

摘　　要：生鲜农产品具有易损性、季节性、周期性和地区性,供应难度大,物流损耗严重,导致我国生鲜电商农产品品质差、成本高、效率低,影响了生鲜电商的可持续发展。针对我国生鲜电商发展现状和供应链的结构特点,本文对生鲜农产品在采购、仓储、物流配送、销售与售后服务等环节存在的问题进行了分析,提出了生鲜电商供应链管理的优化策略,对减少流通损耗、提高流通效率、促进农民增收、实现乡村振兴具有重要意义。Fresh agricultural products have vulnerability,seasonality,cyclical and regional characteristics,so the supply is difficult,the logistics loss is serious,resulting in poor product quality,high cost,low efficiency,affecting the sustainable development of fresh e-commerce.Aiming at the development status of fresh e-commerce and characteristics of supply chain structure in our country,the problemes of fresh agricultural products in procurement,warehousing,logistics distribution,sales and after-sales service were analyzed,and optimization strategy of fresh e-commerce supply chain was proposed,which was of great significance to reduce circulation loss,improve circulation efficiency,promote farmers’income and realize rural revitalization.

关 键 词：生鲜电商 产业发展 流通损耗 供应链管理 

分 类 号：TS205.7[轻工技术与工程—食品科学]