中国特色社会主义文化的多模态融合传播策略研究  

Strategies of Multimodal Fusion for Dissemination of Socialist Culture with Chinese Characteristics

作　　者：鲁静[1] Lu Jing

机构地区：[1]新乡学院外国语学院,河南新乡453003

出　　处：《河南社会科学》2023年第8期117-124,共8页Henan Social Sciences

基　　金：2022年度河南省科技厅软科学项目研究“跨文化视域下文化自信的融入性研究--以传统文化世界性传播为例”(222400410062)。

摘　　要：随着数字技术和人工智能的飞速发展,全媒体和融媒体时代已经悄然来临,如何搭上多模态融合发展的快车,深入挖掘中国特色社会主义文化的多维特征,借势宣传中国特色社会主义文化、传播中国声音,成为摆在广大研究者面前一个急需解决的问题。对多模态融合的认知基础进行分析,讨论多模态信息融合的概念空间模型,详细论述中国特色社会主义文化多模态融合传播策略:多模态语料库构建、基于神经网络的数据表征和基于算法的数据统计具有重要理论价值和现实意义,为讲好中国故事、实现中国式现代化提供有益借鉴。With the rapid development of digital technology and artificial intelligence,the world has entered the era of all-media and converged media.How to take advantage of the new momentum to promote socialist culture with Chinese characteristics,explore the multi-dimensional features of socialist culture with Chinese characteristics,and spread Chinese voices has become an urgent problem to solve for researchers.The present paper first analyzes the cognitive foundations of multimodal fusion,then discusses its conceptual space model,explores the communication strategies of socialist culture and discusses in detail the multi-modal fusion communication strategy of socialist culture with Chinese characteristics from three aspects:multi-modal corpus construction,data representation based on neural network and data statistics based on algorithms,which provide useful reference for telling Chinese stories well and realizing Chinese-style modernization.

关 键 词：中国特色社会主义文化 多模态融合 心智空间 数据表征 算法设计 

分 类 号：H315[语言文字—英语] G206[文化科学—传播学] G127