从“江河奔流”到“星辰大海”——网络时空中华优秀传统文化的汇聚与再塑  

From"Running River"to"Sea of Stars"

作　　者：刘永昶[1] Liu Yongchang

机构地区：[1]南京师范大学新闻与传播学院,江苏南京210024

出　　处：《传媒观察》2023年第8期20-27,共8页Media Observer

基　　金：国家社会科学基金重大招标项目“数字媒介时代的文艺批评研究”(19ZDA269)的研究成果。

摘　　要：在浩瀚无比的网络时空中,中华优秀传统文化的承继和传播有了更丰富的样态,也表现出活泼的时代新质。第一,从文化记忆到文化再生产,中华优秀传统文化呈现出历史内容和参与主体的集聚。第二,从衍生文本到衍生行动,中华优秀传统文化在万众参与中表现出线上及线下的热烈交互。第三,从个体选择到群体选择,中华优秀传统文化在生产和传播中具有了鲜活的青年文化特征。第四,从视听景观到虚拟景观,中华优秀传统文化在技术进步的推动下有了更让人身临其境的体验性。这样的汇聚和再塑,呼应着中华优秀传统文化创造性转化和创新性发展的广阔空间。In the vast and boundless cyberspace,the inheritance and dissemination of Chinese excellent traditional culture have taken on a more diverse form and demonstrated a vibrant contemporary quality.Firstly,from cultural memory to cultural reproduction,Chinese excellent traditional culture showcases the convergence of historical content and participating subjects.Secondly,from derivative texts to derivative actions,Chinese excellent traditional culture exhibits lively online and offline interactions in the participation of the masses.Thirdly,from individual choices to collective choices,Chinese excellent traditional culture embodies the vibrant characteristics of youth culture in its production and dissemination.Fourthly,from visual and auditory landscapes to virtual landscapes,Chinese excellent traditional culture,driven by technological advancements,provides a more immersive experience.This convergence and reshaping echo the vast space for the creative transformation and innovative development of Chinese excellent traditional culture.

关 键 词：网络时空 中华优秀传统文化 汇聚 再塑 

分 类 号：G206[文化科学—传播学]