多模态话语分析理论在中国古诗词新媒体跨文化传播中的应用——以《诗词里的中国》评《题都城南庄》为例  

A Study of the Application of Multimodal Discourse Analysis in Cross-Cultural Communication of Chinese Ancient Poetry on New Medium Platforms-A Case Study of Ti Du Chengnanzhuang in Mastering Chinese Poetry

作　　者：秦妍 孙蝶 满琳凤 王昕[1] QIN Yan;SUN Die;MAN Linfeng;WANG Xin(Leshan Normal University,Leshan Sichuan,614000,China)

机构地区：[1]乐山师范学院,四川乐山614000

出　　处：《文化创新比较研究》2023年第24期58-63,共6页Comparative Study of Cultural Innovation

基　　金：2022年四川省大学生创新创业训练省级项目“假如李白说英语——双语诗咏中国故事新媒体演播室”(项目编号:S202210649114)的研究成果。

摘　　要：迄今为止,有关话语分析的研究还在不断发展和完善的过程中,其常常局限于语言系统和语义结构本身以及与社会心理认知之间的关系,忽视了图像、声音、颜色等其他意义表现形式。20世纪90年代兴起于西方的多模态话语分析在很大程度上帮助人们克服了这些局限性。中国古诗词传播在经历了口语、文字、电子传播之后,进入了新媒体传播时代。该文以Halliday系统功能语言学理论与Kress&Van Leeuwen的视觉语法为指导,以新媒体平台的中国古诗词多模态语篇为对象,从多元化模态结合、多模态语篇设计、多维度叙事转化3个维度分析多模态话语在中国古诗词跨文化传播中的应用和体现,旨在促进新媒体数字时代中国古诗词跨文化传播成效。So far,the research on discourse analysis is still in the process of development and improvement,but it is often limited to the linguistic system,semantic structure and the relationship with social psychological cognition,ignoring other forms of meaning expression such as images,sounds,colors,etc.Multimodal discourse analysis,which emerged in the West in the 1990s,has overcome these limitations to a large extent.After experiencing oral,textual and electronic communication,the communication of Chinese ancient poetry has entered the new media era.Guided by Halliday's system functional linguistics theory and Kress&Van Leeuwen's visual grammar,this paper takes multimodal discourse of ancient Chinese poetry on new media platforms as the research object.By analyzing the application and manifestation of multimodal discourse in the cross-cultural communication of Chinese ancient poetry from three dimensions:multimodal combination,multimodal narrative transformation and multimodal interpersonal interaction,this paper aims at promoting the cross-cultural communication effect of Chinese ancient poetry in the new media era.

关 键 词：多模态话语分析 中国古诗词 新媒体 跨文化传播 符号协同 双语古诗词应用 

分 类 号：G206[文化科学—传播学]