中国武术的多模态翻译及国际化传播  

Multimodal Translation and International Communication of Chinese Wushu

作　　者：张文慧[1] 康雷鸣[1] ZHANG Wenhui;KANG Leiming(School of Foreign Studies,Hefei Univ.of Tech.,Hefei 230009,China)

机构地区：[1]合肥工业大学外国语学院,安徽合肥230009

出　　处：《武汉体育学院学报》2023年第10期55-62,共8页Journal of Wuhan Sports University

基　　金：安徽省级质量工程项目(2020jyxm1519);安徽省研究生教育教学改革研究重点项目(2022jyjxggyj041);合肥工业大学研究生教学改革研究重点项目(2021YJG006)。

摘　　要：武术承载着优秀的中国传统文化,是民族传统体育的典型代表符号。全媒体时代,跨文化传播方式呈现多模态性,给中国武术的翻译传播带来机遇和挑战。翻译是武术国际化传播的重要手段,多模态武术翻译和传播有助于增强塑造力和吸引力,展现立体全面的中国武术及其背后的思想力量和精神力量。然而,中国武术的翻译传播现状与其国际化进程明显不符:武术翻译不能适应全媒体时代的发展需要,翻译实践的国外接受度不高,武术传播模态和媒介不够多元等。基于现状梳理和挖掘,构建中国武术翻译传播的多模态路径,实现武术文本翻译的多模态协同、武术多模态视听翻译以及武术的多媒体立体传播。在文明交流互鉴理念下,推动跨学科和跨国别合作,提升中国武术国际化传播的力度和效度,塑造中国国家形象,增强国家文化软实力,为建设社会主义文化强国的重大战略建言献策。Wushu,representing the excellent traditional Chinese culture,is a symbol of the Chinese national sports.During the omni-media era,the emerging multimodality of cross-culture communication provides the translation and communication of Wushu with both opportunities and challenges.Since translation is a significant means of Wushu international communication,aided by multimodal translation approach,it is bound to enhance its shaping and cohesive force and display an all-around Wushu and its hidden core values.Nevertheless,the current situation of Wushu translation and communication is not consistent with its internationalization process.For instance,the translation of Wushu cannot meet the needs of the development of the omni-media era.The acceptance of Wushu translation overseas is not high.The modes and media of Wushu communication are not diversified.Based on the current situation,the paper explores into the multimodal approaches to Wushu translation and communication in order to realize the interaction between modes of Wushu text translation,multimodal audiovisual translation and multimedia three-dimensional communication.Guided by the concept of civilization exchange and mutual learning,Wushu multimodal translation can promote interdisciplinary and transnational cooperation,enhance the strength and validity of Wushu international communication,build China’s national image,enhance China’s cultural soft power,and serve constructing a socialist cultural power.

关 键 词：武术 多模态 翻译 立体传播 民族传统体育 英语语言文学 

分 类 号：G852[文化科学—民族体育]