基于OBE理念的《金融服务营销》课程思政教学设计与反思  

On the Ideological and Political Teaching Designs of Financial Services Marketing and Reflections Based on OBE Concept

作　　者：李学荟 Li Xuehui(Luohe Institute of Technology,Henan University of Technology,Luohe,Henan 462000,China)

机构地区：[1]河南工业大学漯河工学院,河南漯河462000

出　　处：《漯河职业技术学院学报》2023年第5期98-103,共6页Journal of Luohe Vocational Technical College

基　　金：河南省社科联、河南省经团联调研课题“高职院校培育和践行社会主义核心价值观长效机制研究”(SKL-2021-109)。

摘　　要：金融服务营销是财经商贸大类金融服务与管理专业的核心课程,依据课程思政建设的根本指南,梳理各类思政元素和其所承载的思政教育功能,通过设计教学与育人目标、教学策略、课程思政教学实施过程、课程思政教学实施成效与反思等环节,让该课程上出“思政味道”,凸显育人价值。Financial services marketing is a core curriculum of financial services and management majors.Based on the basic guide to the construction of ideological and political education,this paper sorts out all kinds of ideological and political elements and its educational functions.Designing teaching and educational objec⁃tives,teaching strategies,the process,effects and reflections of ideological and political education makes the course have the atmosphere of ideological and political education and highlight the value of educating students.

关 键 词：课程思政 教学设计 金融服务营销 

分 类 号：G712[文化科学—职业技术教育学]