旅游地理情感评价模型在粤港澳大湾区应用模拟数据集(2008-2021)  

Dataset of Tourism Geography Sentiment Evaluation Model Application in Cities of Greater Bay Area of China(2008-2021)

作　　者：刘逸[1,2] 陈海龙 肖文杰 保继刚 吴雪涵[1] 徐佳莉[1] Liu Y.;Chen H.L.;Xiao W.J.;Bao J.G.;Wu X.H.;Xu J.L.(School of Tourism Management,Sun Yat-sen University,Guangzhou 510275,China;Key Laboratory of Intelligent Assessment Technology for Sustainable Tourism,Ministry of Culture and Tourism,Zhuhai 519080,China;School of Tourism,Jishou University,Zhangjiajie 427000,China)

机构地区：[1]中山大学旅游学院,广州510275 [2]旅游可持续智能测评技术文化和旅游部重点实验室,珠海519080 [3]吉首大学旅游学院,张家界427000

出　　处：《全球变化数据学报（中英文）》2023年第1期102-107,V0102-V0107,共12页Journal of Global Change Data & Discovery

摘　　要：旅游目的地情感评价可为目的地管理提供决策依据。本研究通过自建游客情感词典、构建语义规则和校验情感系数,研发了旅游情感评价(TSE)模型和应用平台,为旅游目的地评价提供了新方法与新工具。以猫途鹰、马蜂窝和携程网为数据源,采集2008-2021年粤港澳大湾区11个城市的评论,利用平台获得城市情感评价数据集。数据集由15个文件组成,包括:(1)11个城市关注度排名;(2)11个城市美誉度排名;(3)11个城市关注度与美誉度排名差异;(4)大湾区整体情感画像;(5)中国香港情感画像;(6)中国澳门情感画像;(7)深圳情感画像;(8)广州情感画像;(9)珠海情感画像;(10)佛山情感画像;(11)惠州情感画像;(12)东莞情感画像;(13)中山情感画像;(14)江门情感画像;(15)肇庆情感画像。数据集存储为.xlsx格式,数据量为34 KB。数据集表明:(1)以2016年为分界点,关注度和美誉度排名由混乱趋于稳定,2016年前中国香港位居前列,后期下降;近年广州位居前列,江门和中山位置靠后;(2)游玩体验和观光体验是游客关注要点,基础设施和配套设施的作用也不容忽视。The evaluation of tourist sentiment can play a crucial role in informing decision-making processes for tourism destinations.This study introduces the Tourism Sentiment Evaluation(TSE)model and application platform,which was developed through the creation of a tourism-specific sentiment lexicon,the establishment of semantic rules,and the selection of a sentiment rectifier.This study introduces a novel methodology and a novel instrument for assessing the sentiment of tourist destination.To gather data for the TSE model,we employed online review data sourced from prominent tourism websites including Tripadvisor,Mafengwo,and Ctrip.In this study,we conducted a collection of online reviews pertaining to 11 cities within the Guangdong-Hong Kong-Macao Greater Bay.The dataset was gathered from the years 2008 to 2021,utilizing an application platform to obtain a comprehensive dataset for sentiment evaluation of these cities.The dataset consists of fifteen data files,encompassing various aspects such as the ranking of attention and reputation for eleven cities,the differences in attention and reputation rankings specifically for cities in the Greater Bay Area,overall sentiment analysis of the Greater Bay Area and sentiment analysis for individual cities including Hong Kong region,Macao region,Guangzhou,Shenzhen,Zhuhai,Foshan,Huizhou,Dongguan,Zhongshan,Jiangmen,Zhaoqing.The dataset is archived in.xlsx format with data size of 34 KB.

关 键 词：情感评价 旅游目的地 TSE模型 美誉度 

分 类 号：G127[文化科学] B842.6[哲学宗教—基础心理学] F592.7[哲学宗教—心理学] F224[经济管理—旅游管理]