多元文化背景下中国传统体育的跨文化传播路径研究  

Research on the Cross-cultural Communication Path of Chinese Traditional Sports under the Multicultural Background

作　　者：徐宇峰[1] XU Yu-feng(Jiangsu Agri-animal Husbandry Vocational College,Taizhou Jiangsu 225300,China)

机构地区：[1]江苏农牧科技职业学院,江苏泰州1225300

出　　处：《湖北开放职业学院学报》2023年第19期138-139,142,共3页Journal of Hubei Open Vocational College

基　　金：江苏省社会科学基金项目“江苏省大学生体育锻炼行为模型构建”(项目编号:TYB007)。

摘　　要：在“一带一路”倡议下加强民族传统体育文化国际传播,不仅可以为沿线国家开展深层次合作奠定扎实的社会根基,而且还可以有效提升中华民族国家文化软实力。然而在多元文化差异与冲突的视域下,还需要明确传统体育跨文化传播的价值,明确其所存在的困境,从而通过培养传统体育文化自觉、正视文化差异,革新传播手段等形式,提升传统体育跨文化传播的质量。Under the“Belt and Road”Initiative,it can not only lay a solid social foundation for in-depth cooperation among countries along the route,but also effectively enhance the cultural soft power of the Chinese nation-state.However,from the perspective of multicultural differences and conflicts,it is also necessary to clarify the value of cross-cultural communication of traditional sports and its existing difficulties,so that the quality of intercultural communication of traditional sports can be improved through forms such as cultivating the consciousness of traditional sports culture,facing up to cultural differences,and innovating communication means.

关 键 词：多元文化差异与冲突 体育教学 跨文化传播 

分 类 号：G812[文化科学—体育学]