全媒体视域下高校媒体宣传工作机制探讨——以某交通职业院校为例  

Discussion on the Working Mechanism of College Media Publicity from the All-media Perspective——Taking a Transportation Vocational College as an Example

作　　者：姜维维[1] JIANG Weiwei

机构地区：[1]南京交通职业技术学院党委宣传部

出　　处：《吉林省教育学院学报》2023年第9期40-44,共5页Journal of Jilin Provincial Institute of Education

摘　　要：随着互联网的普及和应用,全媒体时代悄然来临,高校应该如何在瞬息万变的时代环境下,与各大网络平台抢占高校媒体宣传先机,并顺利开展针对性的教育宣传工作,就成为所有高校宣传部门面对的重要问题。为此,本研究以某交通职业院校为例,分析全媒体视域下交通院校媒体宣传工作机制建设的必要性,探讨高校媒体宣传工作机制重构措施,以为相关工作人员提供参考。With the popularization and application of the Internet,the era of all media is coming quietly.How should colleges and universities seize the opportunity of college media publicity with various major network platforms and successfully carry out targeted education publicity work in the rapidly changing era environment has become an important problem that all college publicity departments are competing to overcome.For this reason,this study selected a transportation vocational college as an example,first elaborated the necessity of media publicity work mechanism construction in transportation colleges from the perspective of all media,and then carried out in-depth exploration on the reconstruction measures of publicity work mechanism,hoping to provide referenceforrelevant staff.

关 键 词：全媒体视域 高校 媒体宣传 工作机制 交通院校 

分 类 号：G712[文化科学—职业技术教育学]