外交视觉修辞基本原理与话语权生成  

Diplomatic Visual Rhetoric:Fundamental Principles and the Making of Discourse Power

作　　者：杨明星[1] 李莹莹[1] YANG Mingxing;LI Yingying(Chinese Academy of Diplomatic Discourse Studies,Zheng Zhou University,School of International Studies,Zheng Zhou University,Zhengzhou,Henan 450000,China)

机构地区：[1]郑州大学,河南省郑州市450000

出　　处：《外语电化教学》2023年第3期25-31,112,共8页Technology Enhanced Foreign Language Education

基　　金：国家社科基金重大项目“中国特色大国外交的话语构建、翻译与传播研究”(项目编号:17ZDA318);教育部哲学社会科学研究后期资助项目“9.11以来美国语言政策与战略规划”(项目编号:18YJA740109);河南省高等教育教学改革研究与实践省级重点项目“‘外交话语学’学科体系构建与本—硕—博贯通式人才培养创新研究”(项目编号:2021SJGLX020Y)的阶段性成果。

摘　　要：当前国际关系中视觉文化日益盛行,各国竞相采用图像、视频等视觉媒介来构建外交话语。外交话语和政治修辞的视觉化表征已超越了传统修辞学的研究范式。外交视觉修辞作为一种特殊的外交话语类型和政治视觉修辞,具有突出的政治敏感性、形象直观性及艺术审美性,在全球议程设置、对外政策传播、外交形象塑造等方面发挥着与传统修辞截然不同的作用。本研究从修辞学、国际关系学、叙事学、传播学等跨学科视角,尝试构建外交视觉修辞的理论框架,探究其基本原理和国际话语权生成机制。外交视觉修辞作为外交软话语的创新表达方式和外交叙事体系的重要组成部分,对实现国际软传播、提升外交话语权具有重要意义。At present,visual culture is increasingly prevalent in international relations,and countries are competing to construct their featured diplomatic discourse by using visual media such as images and videos.Visual representation of diplomatic discourse and political rhetoric has transcended the research paradigm of traditional rhetoric.As a unique type of diplomatic discourse and political visual rhetoric,diplomatic visual rhetoric is featured by outstanding political sensitivity,sensual immediacy,and artistic aesthetics.It plays a role that is fundamentally different from traditional rhetoric in global agenda setting,foreign policy communication,and diplomatic image shaping.This paper attempts to construct a theoretical framework for diplomatic visual rhetoric from interdisciplinary perspectives such as rhetoric,international relations,narratology,and communication,and explores the basic principles and mechanisms of international discourse power generation.As an important part of diplomatic soft discourse and diplomatic narrative system,diplomatic visual rhetoric is of great significance for achieving international soft power communication and enhancing diplomatic discourse power.

关 键 词：外交话语 外交视觉修辞 “符—辞—叙”模式 外交话语权 

分 类 号：H319.3[语言文字—英语]