江苏职业教育“郑和计划”:动因、实践与品牌化路径  

“Zhenghe Plan”of Vocational Education in Jiangsu Province:Motivation,Practices and Branding Path

作　　者：姜芸 陈志刚[2] JIANG Yun;CHEN Zhi-gang(School of Marxism,Jiangsu Vocational Institute of Commerce,Nanjing 211168,Jiangsu,China;Party Committee Propaganda Department,Jiangsu Vocational Institute of Commerce,Nanjing 211168,Jiangsu,China)

机构地区：[1]江苏经贸职业技术学院马克思主义学院,江苏南京211168 [2]江苏经贸职业技术学院党委宣传部,江苏南京211168

出　　处：《江苏经贸职业技术学院学报》2023年第5期54-58,共5页Journal of Jiangsu Institute of Commerce

基　　金：2020年江苏高校哲学社会科学基金项目“‘一带一路’背景下江苏高职院校参与中国—太平洋岛国职业教育合作研究”(2020SJA0709);2022年江苏高校哲学社会科学基金项目“基于职业教育‘郑和计划’的江苏—东盟跨境办学治理机制研究”(2022SJYB0783)。

摘　　要：为推进职业教育高水平对外开放,江苏实施职业教育“郑和计划”,致力于打造江苏职业教育国际化品牌。“郑和计划”的优点表现为服务意识强和服务水平高,不足集中在品牌意识不强和全省职教资源整合不到位。为确保“郑和计划”品牌化顺利推进,江苏高职院校应聚焦品牌特色、品牌制度和品牌文化,找准品牌定位、推进内涵建设,优化政策体系、加强机制建设,深挖郑和精神、做好舆论宣传。In order to promote the high-level opening of vocational education to the outside world,Jiangsu has launched the“Zhenghe Plan”of vocational education,and is committed to creating an international brand of Jiangsu vocational education.The practical research of“Zhenghe Plan”shows that its characteristics are manifested in strong service awareness and high service level,and its deficiencies are concentrated in weak brand awareness and incomplete integration of vocational education resources in the province.In order to ensure the smooth promotion of the brand of“Zhenghe Plan”,Jiangsu higher vocational colleges should focus on the brand characteristics,brand system and brand culture,find out the brand positioning and promote the connotation construction,improve the policy system and strengthen the mechanism construction,dig deep into the spirit of Zhenghe and do a good job in public opinion publicity.

关 键 词：职业教育 郑和计划 “一带一路”倡议 品牌建设 

分 类 号：G710[文化科学—职业技术教育学]