视觉文化语境下国家形象的建构与重塑——以中国传统节日文化符号为例  

The Construction and Reshaping of National Image in the Context of Visual Culture,Taking Chinese Traditional Festival Cultural Symbols as an Example

作　　者：彭叶怡 Peng Yeyi(School of Art and Design,Zhejiang A&F University,Hangzhou 311300,China)

机构地区：[1]浙江农林大学艺术设计学院,杭州311300

出　　处：《艺术与设计（理论版）》2023年第7期28-32,共5页Art and Design

摘　　要：国家形象是一个国家整体实力的体现,它是国家的外部公众和内部公众对国家本身、国家行为、国家的各项活动及其成果所给予的总的评价和认定。公众对于一个国家形象的诠释认知来源于国家形象的视觉符号,而中国传统节日作为中华优秀传统文化的重要组成部分,其文化符号主要在二维平面上演绎古今,与中国形象的塑造密切关联。基于此,文章结合相关国内外美术作品,运用索绪尔二元结构法与罗兰·巴特意义分析法,揭示视觉文化语境下中国国家形象的“自塑”和“他塑”的表征,为重塑国家形象贡献智谋。National image is the embodiment of the overall strength of a country.It is the comprehensive evaluation given by the public all over the world to the country itself,its behavior,various activities and its achievements.The public's interpretation and cognition of a country's image comes from the visual symbols of the country's image.As an important part of China's excellent traditional culture,Chinese traditional festivals mainly interpret ancient and modern times on a two-dimensional plane,which is closely related to the shaping of China's image.Based on this,the article combines relevant domestic and foreign art works,uses Saussure's binary structure method and Roland Barthes'meaning analysis method to reveal the representation of"self-shaping"and"other-shaping"of China's national image in the context of visual culture,and contributes wisdom to reshaping the national image.

关 键 词：视觉文化 国家形象 中国传统节日 文化符号 

分 类 号：G206[文化科学—传播学] D820[政治法律—政治学]