产品创新设计的“认知-洞察-创意”思维模型  

The“Cognition-Insight-Ireativity”Thinking Model of Product Innovation Design

作　　者：马雪芳 杨刚俊[1] Ma Xuefang;Yang Gangjun(College of Art and Design,Taiyuan University of Science and Technology,Taiyuan 030024,China)

机构地区：[1]太原科技大学设计与艺术学院,太原030024

出　　处：《艺术与设计（理论版）》2023年第7期96-99,共4页Art and Design

基　　金：山西省教育科学“十四五”规划2022年度课题(GH-220374)。

摘　　要：设计的核心是创新。在产品设计中,创造性思维对提升产品的品质和价值起着至关重要的作用,它是多种思维模式的综合体现,探讨产品设计创造性思维体系的内在规律具有重要意义。文章从设计过程出发,提出“认知—洞察—创意”三维思维模型,其中认知维的两极为类比思维和本质思维,洞察维的两极为前瞻思维和标杆思维,创意维的两极为边缘性思维和颠覆性思维。系统论述了每一维度思维的概念以及设计流程,为解决设计问题提供参考。The core of design is innovation.In product design,creative thinking plays a vital role in improving the quality and value of products.It is the comprehensive embodiment of various thinking modes.It is of great significance to explore the internal law of creative thinking system in product design.Starting from the design process,a three dimensional thinking model of"Cognition,lnsight,Creativity"is proposed,in which the two poles of cognitive dimension are analogy thinking and essential thinking,the two poles of insight dimension are benchmarking thinking and forward-looking thinking,and the two poles of creative dimension are subversive thinking and marginal thinking.The concept and design process of each dimension thinking are systematically discussed,which provides a reference for solving design problems.

关 键 词：产品设计 创新设计 创造性思维 思维模型 

分 类 号：TB472[一般工业技术—工业设计] C0[社会学]