民族地区红色旅游地弘扬长征精神对游客国家认同的影响机制研究——以贵州5个红色旅游馆址为例  

Study on the Mechanism of Red Tourist Sites Carrying forward the Influence of the Long March Spirit on the National Identity of Tourists—Taking five Red Tourist Sites in Guizhou as an Example

作　　者：笪玲[1] 王金晓 郑子炜 李贞 Da Ling;Wang Jinxiao;Zheng Ziwei;Li Zhen(College of Tourism and Cultural Industry,Guizhou University,Guiyang 550025,China)

机构地区：[1]贵州大学旅游与文化产业学院,贵州贵阳550025

出　　处：《旅游论坛》2023年第4期51-61,共11页Tourism Forum

基　　金：2022年国家社会科学基金项目“民族村寨旅游高质量发展促进共同富裕的机制及路径”(22BMZ071)资助。

摘　　要：长征精神是中国共产党领导各族人民在长期革命实践中积淀形成的智慧结晶,是红色旅游的内核和精髓,是增强国家认同的重要载体。文章利用Nvivo软件提取红色旅游地弘扬长征精神对游客国家认同的影响因子,通过构建结构方程模型,深入分析民族地区红色旅游地弘扬长征精神对游客国家认同的影响机制。研究结果表明,民族地区红色旅游地弘扬长征精神,对驱动游客国家认同具有特殊价值;弘扬长征精神对红色旅游记忆、红色旅游感知和国家认同有显著的正向影响;红色旅游记忆对红色旅游感知、国家认同的正向影响显著;红色旅游感知并非直接作用于国家认同,而是通过红色旅游中“感知—记忆—认同”的过程形成国家认同。在此基础上,文章形成以下结论:红色旅游地弘扬长征精神,是推进民族地区发展的重要动力;长征精神引领主客互动,可有效铸牢中华民族共同体意识;长征国家文化公园建设,能构筑品牌并促进国家认同。The spirit of the Long March is the crystallization of wisdom accumulated by the people of all ethnic groups under the leadership of the Communist Party of China in the long-term revolutionary practice.It is the core and essence of red tourism and an important carrier for enhancing national identity.Nvivo software is used to extract the influence factor of promoting the long March spirit and enhancing the national identity of tourists,and the influence mechanism of the red tourism areas in promoting the long March spirit on the national identity of tourists is deeply analyzed.The study shows that the development of red tourism in ethnic areas and the Long March culture has special value for driving national identity;the Long March spirit has a significant positive influence on red tourism memory,red tourism perception and national identity;red tourism perception does not directly affect national identity,but forms national identity through the process of"perception-memory-identity"in red tourism.On this basis,the following discussions are formed:Red tourism carries forward the spirit of the Long March,which is an important driving force to promote the development of ethnic areas;the spirit of the Long March leads the interaction between the host and guest,which can effectively strengthen the community consciousness of the Chinese nation;the construction of the Long March National Cultural Park,can build the brand and promote national identity.

关 键 词：民族地区 红色旅游地 长征精神 国家认同 

分 类 号：F592.7[经济管理—旅游管理]