数字技术促进居民文化消费潜力释放机制  

On the Influence Mechanism of Digital Technology on Realizing Residents’Potential for Cultural Consumption

作　　者：韩东林[1] 宣文娟 HAN Dong-lin;XUAN Wen-juan(Anhui University,Hefei,Anhui,230039,China)

机构地区：[1]安徽大学,安徽合肥230039

出　　处：《武汉商学院学报》2023年第4期43-49,共7页Journal of Wuhan Business University

基　　金：安徽省哲学社会科学规划重点项目(2022年度)《财税政策促进安徽数字文化产业高质量发展的机理、效应与路径选择研究》(项目编号:AHSKZ2022D15)。

摘　　要：数字经济时代,以数字技术为核心的新经济业态快速发展,改变了传统消费模式,对文化消费数字化转型及文化消费潜力释放产生重要影响。全面释放居民文化消费潜力已成为经济高质量发展的重要举措。通过主成分分析法测算数字技术发展水平和文化消费潜力,研究数字技术对居民文化消费潜力释放的影响机制。结果表明:数字技术对居民文化消费潜力具有显著促进作用,且不同区域的影响效应存在差异。进一步研究发现,数字技术不同维度对文化消费潜力的影响作用不同,数字技术创新环境对居民文化消费潜力释放的作用最大。研究结论为充分认识文化消费潜力、扩大消费市场规模提供了经验支持。In the era of digital economy,new modes and new forms of economy,with digital technology as their core,enjoy a rapid development,which has changed the traditional consumption mode,and had a great impact on the digital transformation of cultural consumption and on unlocking the potential for cultural consumption.Fully realizing residents’cultural consumption potential has become an important measure for high-quality economic development.Through principal component analysis,this paper measures the development of digital technology and the potential for cultural consumption,and studies the influence mechanism of digital technology on realizing residents’potential for cultural consumption.The results show that digital technology has a significant promoting effect on residents’potential for cultural consumption,and the influence varies among regions.Further research shows that different dimensions of digital technology have different effects on the potential for cultural consumption,and that the digital technological innovation environment has the greatest effect on the realization of residents’potential for cultural consumption.

关 键 词：数字技术 文化消费潜力 技术创新 

分 类 号：F126.1[经济管理—世界经济] G124[文化科学]