非物质文化遗产数字化游戏设计策略研究--以基于傩文化的虚实结合游戏为例  

Digital Game Design Strategy of Intangible Cultural Heritage:Taking an Virtual-Physical Combined Game Based on Nuo Culture as an Example

作　　者：李静雅 王卓尔 易晓[1] LI Jing-ya;WANG Zhuo-er;YI Xiao(School of Architecture and Design,Beijing Jiaotong University,Beijing 100091,China)

机构地区：[1]北京交通大学建筑与艺术学院,北京100091

出　　处：《包装工程》2023年第22期1-10,16,共11页Packaging Engineering

摘　　要：目的 从非遗数字化游戏的概念及问题入手进行阐述,以非遗数字游戏化策略为研究载体,探究将数字化游戏以及虚实结合技术应用于非遗数字化保护与传承的设计策略,助力非遗数字化创新。方法 运用现代设计理念方法,从游戏故事、机制、美学设计等方面入手,融合非遗文化的实体内容与虚拟游戏内容,探索游戏设计流程与方法模型,提出虚实融合的非遗文化数字化传播新路径。结果 构建了非遗数字游戏化体验设计策略,并对傩面具文化开展虚实结合的游戏设计与开发,验证了方法的可行性。结论 首先,通过充分利用数字技术来展示傩文化内涵,可以更加广泛地弘扬和传播中华优秀传统文化;其次,游戏化的设计策略可以有效助力文化传播,使非遗传统文化的魅力和精髓蕴藏为游戏要素的点点滴滴,显现在游戏体验的全部过程,充分体现“寓教于乐”的教育理念;最后,创新技术应用为非遗游戏特别是文化传播类型游戏的开发创造了更多可能性,通过实物与虚拟内容的融合,更有利于创新文化传播与游戏运行机制,提升游戏体验的沉浸感和趣味性。Starting with the concepts and issues of digital games of intangible cultural heritage,the work aims to take the digital gamification strategy as a research carrier to explore the design strategies of applying digital games and combination of virtual and physical technologies in the digital protection and inheritance of intangible cultural heritage,and promote the digital innovation of intangible cultural heritage.Contemporary design concepts and methods were employed to integrate the physical content of intangible cultural heritage and virtual game content from the aspects of game story,mechanism,aesthetic design and other aspects,explore the game design process and methodology model,and propose a new path of digital dissemination of intangible cultural heritage integrating virtual and physical objects.The design strategy of digital gamification experience of intangible cultural heritage was established and a game combining virtual and physical objects on Nuo mask culture was designed and developed.Thus,the feasibility of the game strategy was verified.Firstly,the digital technology is fully used to display the connotation of Nuo culture,thereby promoting and spreading the excellent traditional Chinese culture more widely.Secondly,the gamification design strategy can help cultural dissemination,which enables the audience to better learn and feel the charm and essence of the traditional intangible cultural heritage,reflecting the"edutainment"concept.Thirdly,the advancement of technology provides more possibilities for the development of intangible cultural heritage games.Through the integration of physical and virtual content,it adds more advantages to improve the immersion and fun of intangible cultural heritage games.

关 键 词：非物质文化遗产 数字化游戏 设计策略 解谜游戏 虚实结合 

分 类 号：TB482[一般工业技术—包装工程]