媒介变革时代的艺术传播学:知识范畴、理论实践与发展路径  

Art Communication Studies in the Era of Media Transformation:Knowledge Categories,Theoretical Practice,and Development Paths

作　　者：顾亚奇[1,2] 李笑颖 Gu Yaqi;Li Xiaoying

机构地区：[1]中国人民大学艺术学院、数字人文研究院、首都发展与战略研究院 [2]中国人民大学艺术学院

出　　处：《艺术传播研究》2023年第4期31-42,共12页Journal of Art Communication

摘　　要：艺术传播学是包含了“艺术学”与“传播学”两类知识范畴的交叉学科。立足艺术传播学已有的研究成果,可剖析这一新兴学科的研究范式:传播理论主要系统性研究人类艺术传播行为,文化研究搭建了可供持续讨论的概念和研究框架,文艺理论则提供了交叉融合、积淀丰厚的理论资源。当前,以数字信息技术为基础的媒介变革重塑了艺术实践方式,元宇宙、虚拟现实等新事物中的艺术蓬勃发展,艺术传播媒介也朝着“去物质性”的路径演进;“总体屏幕”时代正在生成虚实一体化的媒介新生态。基于此,建设本土化、原创性的艺术传播学,要以中华传统艺术的传承与传播研究为根基,在数字跟踪技术与媒介环境变革的基础上开拓研究新视域,加强艺术产业、消费群体、传播效果等维度的研究,并主动回应时代要求与国家战略需求,对中华民族现代文明的国际传播涉及的新问题进行理论构建,推动中国艺术传播学本身成为知识生产与传播的力量。Art Communication Studies is an interdisciplinary field that encompasses two categories of knowledge:“Art Studies”and“Communication Studies”.Based on the existing research results of art communication,the re⁃search paradigm of this emerging discipline can be analyzed:Communication theory mainly systematically studies human artistic communication behavior,cultural research establishes concepts and research frameworks for con⁃tinuous discussion,and literary theory provides cross integration and rich theoretical resources.The media trans⁃formation based on digital information technology reshapes the way of artistic practice,and new forms of art such as the metaverse and virtual reality are flourishing.Art dissemination is evolving towards a path of de-media materiality;the era of“global screen”is generating a new media ecosystem of virtual and real integration.Based on this,in order to build a localized and original art communication science,we need to lay a disciplinary foun⁃dation on the inheritance and communication of traditional Chinese art,explore new research horizons on the ba⁃sis of digital tracking technology and changes in the media environment,strengthen research on the art industry,consumer groups,and communication effects dimensions,actively respond to the requirements of the times and national strategic needs,and carry out theoretical innovation on new issues related to the international communi⁃cation of modern Chinese civilization,promoting the art communication studies of China as a force for knowledge production and communication.

关 键 词：艺术传播 学科建设 数智技术 知识体系 

分 类 号：G206[文化科学—传播学] J0-05[艺术—艺术理论]