软件工程专业(互联网营销方向)课程体系建设  

Curriculum system construction of software engineering specialty with emphasis on internet marketing

作　　者：高亮[1] 张玉莹[1] 贾晓辉[1] 赵冬[1] GAO Liang;ZHANG Yuying;JIA Xiaohui;ZHAO Dong(Software College,Zhongyuan University of Technology,Zhengzhou 450007,China)

机构地区：[1]中原工学院软件学院,河南郑州450007

出　　处：《中原工学院学报》2023年第5期24-27,共4页Journal of Zhongyuan University of Technology

基　　金：河南省高等教育教学改革研究与实践重大项目(2019SJGLX020);中原工学院教学改革研究与实践项目(2023ZGJGLX024)。

摘　　要：以中原工学院软件学院本科软件工程专业(互联网营销方向)为例,阐述在软件工程专业下开设互联网营销方向的课程体系建设思路和具体做法。介绍了专业方向定位、培养目标,以及服务于培养目标的课程体系结构、专业核心课程教学内容、集中实践环节教学要求和毕业设计选题规范。Using the Software Engineering program with a focus on Internet Marketing at the Software College of Zhongyuan University of Technology as a case study,this paper expounds the design principles and practical methodologies of the curriculum system for internet marketing direction under the software engineering specialty.It introduces the specialty orientation,educational objectives,the curriculum structure that serves the educational objectives,core course content,teaching requirements of concentrated practice courses and specifications of the subject of graduation design projects.

关 键 词：软件工程专业 互联网营销方向 课程体系 教学内容 

分 类 号：G642.1[文化科学—高等教育学]